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niche_content

5 reasons to create content outside your niche

It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. It’s a phrase my team loves —...
effective_roi_

Five secrets of achieving effective ROI from...

We are in an era where 92% of online ads aren’t even noticed, and, if they are, they’re often an annoyance to the consumer. A seamless advertising strategy isn’t enough anymore. You need to consider the user...
influencing_customer

Influencing the customer journey is just as...

For years, marketers have scrutinized and optimized every aspect of the customer journey. Yet in 2017, the customer journey still remains one of the most important and vexing topics for marketers. And for good...
sem_ppc

3 ways to scale your SEM efforts when you are...

It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we...
monetize

8 ways to monetize your blog and make money

Offering ebooks and other digital products will generate cash. When you’re just starting out with your blog, it can seem like one of the most arduous and frustrating tasks. With so much information to consume and...
attribution-_marketing

The challenges of attribution: Which channel...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute...
programmatic_display_marketing

Programmatic display lead

Ingenuity Digital Holdings (IDHL) which trades as The WebMarketing Group, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the UK. With offices in Central London,...
marketing_strategy

7 pieces of information necessary for any...

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and...