Business startups have many goals and objectives, but one primary goal they aspire to achieve is profit maximization and rapid development of medium and large scale business status. How can they achieve this? It’s simply by devising strategies that will enable them to entice consumers with their products and services.
One of such strategies is reaching out and building a large network of consumer base using video marketing. Whether you’re running a restaurant, gym center, music training school, casino, supermarket, beauty shop etc., there are lots of marketing strategies like e-mail marketing, native advertising, and social media marketing, but why is video marketing unique? Here are three reasons your businesses need video marketing;
- Video Fascinates Consumers
There is enormous power in vision. Humans are usually influenced by what they see or watch. Perhaps this is why video marketing is becoming more popular these days.
Videos have a way of making people visit a particular website. I have observed that most people stay longer than they should online because they encountered a video. Have you ever noticed that you stay longer on Facebook and Instagram simply because you got attracted to lots of videos?
Believe it or not, the majority of consumers are online searching for videos that will educate them on varieties of products to purchase, searching for skills or to be educated and looking for firms that will render services. This is why many people are looking for online video content to learn a skill, better understand a subject, complete a DIY project, the list goes on. People now prefer to watch videos over reading text on a website.
Smart start-up business owners should make fascinating videos that will interest and attract customers to always visit their sites. You will be shocked to learn that over 8 billion videos or 100 million hours of videos are watched on Facebook every single day.
- It Builds Your Brand
Building a brand for your business requires video marketing. People should be seeing your products and services online. The more people see fascinating videos of your products and services, the more they will want to associate themselves with your business. This is because videos have the ability to create a multi-dimensional experience, ensuring that your brand is no longer perceived as simply a company, but rather as a personality or an experience.
Brands can be easily built when there are creative contents that appeal to the consumers. There are many organizations that have successfully used video marketing to captivate and connect emotionally with their target audience, then get across their core message which compels them to meaningful actions.
- Makes Your Sales Soar
After fascinating your customers with your products and services, your brand will definitely go viral leading to demand your products and services. It doesn’t end there; what this entails is that when thousands of millions of consumers are wowed by the content of your video marketing, you sales automatically increase. You know what this means; mega profit.
Data from Hubspot shows that posts with videos attract 3 times more inbound links than plain text posts? In fact, just one month after the introduction of Facebook timeline for brands, visual content saw a 65% increases in engagement.
In conclusion, video marketing is becoming a powerful online marketing strategy for promoting products and services. Do you know that 87% of online marketers are already incorporating videos into content marketing? Hence, if your business start-up is not using video marketing, then you’re simply missing out.
Be creative in your visual content. It may not generate the views you anticipate. Don’t be perturbed; just keep creating, when you hit the right video, it will create history for you.
by Richard Agu