Why Your Marketing Strategy Shouldn’t Include Every Social Media Platform
Every marketing strategy these days includes a healthy dose of social media. However, is there such a thing as posting on too many social media platforms? Check our article to find out now!
Everyone is talking about the importance of social media when constructing a marketing strategy. However, social media platforms can’t be viewed as a monolith, and you may be damaging your brand by using too many platforms. This article will break down the main reasons why a successful marketing strategy doesn’t need to involve posting on every social media platform.
What Is a Marketing Strategy?
Marketing strategy meaning refers to a plan used by a business to promote the company or the company’s products or services. For example, a social marketing strategy determines what social media platforms will be used, what content will be posted, and how frequently it will be posted. A marketing strategy’s importance relates to promoting a company’s products more effectively than random actions. When a marketing strategy is executed correctly, a business can rapidly reach all of its target audience and achieve a high conversion rate while keeping customer acquisition costs low.
Different Social Media Platforms Have Different Demographics
There is no point spending all of your time creating amazing TikTok videos if your target audience is men in their 40s or above! When developing a marketing strategy guide, you first need to identify your target audience and then determine which social media platform they choose to spend their time on.
For example, if your typical buyers are women in the 16 to 25 age demographic, Instagram is a perfect place to post and buy ads. Platforms like LinkedIn, which cater to an older audience, are unlikely to help you win new customers and should be excluded from your marketing strategy.
A marketing strategy for small business should always be economical and focus on driving down the cost of acquisition. By only purchasing ads and creating content on social media platforms, you can significantly increase your conversion rates and spend extra cash on other vital areas of your business!
2. Specialize to Increase Conversion Rates
We live in a time of great specialization, and that goes for marketing strategy, too! If you want your social media marketing strategy to produce the best results, you should focus your effort on certain platforms. There is content that does amazingly well on Facebook but gets little to no traction on Twitter or LinkedIn.
When choosing which social media platform to focus on, you need to consider the best way to showcase your products and your company’s skills. For example, try Facebook if you have a visual product like real money slots mobile combined with some awesome video editing skills. A smart marketing strategy for startups would be making detailed videos and sharing them on Facebook.
If you are great at writing short and punchy copy, Twitter is the perfect medium to get your brand out there. There is no point producing mediocre content on many social media platforms when you can pick 1 or 2, create awesome content and achieve high conversion rates.
3. Too Complex to Manage – Major Marketing Strategy Mistake!
When creating a marketing strategy for a new business, you need to keep it simple and cost-efficient. Unfortunately, running multiple social media accounts, creating unique content, and scheduling a variety of posting schedules is anything but simple.
It is not uncommon for businesses to have multiple people running social media accounts which is not a reasonable marketing strategy for small businesses. That is why we recommend companies place 1 or 2 social media platforms in their marketing strategy and focus on those until they grow.
Don’t worry about missing out on potential customers because you will benefit from the 80/20 rule (80% of your results will come from 20% of your work). So you can just focus on Instagram or Facebook and still grow at almost the same rate as if you posted on all social media platforms but without the headache of running too many accounts!
4. Check Your Analytics
Social media platforms let you track your engagement and conversion rates, giving you insight into what content is working and which platforms are most suitable for your marketing strategy.
A popular marketing strategy is to post content on multiple social media platforms and review the analytics after a few months. You can stop posting on social media platforms with low engagement and instead focus on your top
channels to reduce costs and increase conversion rates. You can also run this experiment with certain types of content to determine which content you should post and quickly fix your marketing strategy.
The marketing strategy business for social media does not have to be complicated. You can achieve much better results and improve your marketing strategy by reducing the number of platforms you post on and specializing in social media apps where your target audience is located.
Please comment below on what social marketing strategy you use and how they changed your business.
by Scott Carrion
Scott Carrion is a freelance writer and analyst focusing on business and marketing. His Master’s degree in Business research from Curtis L. Carlson School of Management has given him a broad base from which to approach many topics. He works closely with B2B and B2C companies providing useful and engaging content that can convert viewers into customers.