You must have heard or read several times how transparency in the workplace can affect team performance. Transparency is especially important if you’re running a marketing campaign because the success of the campaign will solely depend on teamwork. Anything short of collaboration and cooperation will most likely fail.
There are easy ways of going about this. The process starts with you: lead by example. Here are five ways to encourage transparency in your workplace and how the move can improve a marketing campaign.
1. Better Work Distribution
Distribute work evenly between departments. Your objective here should be to prevent some departments from getting overworked and others from staying underutilized. For that to happen, develop a plan.
Remember that distributing roles calls for immense forethought and meticulous planning. That’s because you’re managing the brainpower and energy of an entire group.
Devote time to the process. That way, you can figure out the strengths and weaknesses of your team members then distribute work accordingly.
Be sure to make a list of what needs working on. Proceed to assign tasks according to departmental functions, positions, and strengths. As you do this, try to create a culture that values productivity and output over hours worked.
One easy way of achieving this is by openly praising strong performance and rewarding it. Then, by all means, use project management tools, including milestone charts and work plans. The right tools should help you monitor progress and address workload issues on an ongoing basis.
2. Clear and Honest Communication
Honesty and clarity are crucial elements not only in the marketing team but across all organizational departments. It is vital because, in all work-life matters, complaints about failed projects often boil down to lack of communication.
Strangely, communication is a skill that can never be perfected but can always be improved. With that in mind, encourage active participation in each project.
As communication experts say, successful project management communication is all about being there for each other. It entails being in touch with the challenges of a project, understanding vital issues with the team, and airing out your thoughts, respectfully.
It’s also imperative to note that communication isn’t just about speaking and hearing from your teammates. It is about understanding and grasping the complete message. Listen more, talk less unless you need to have something clarified to the last detail.
3. Exchange Ideas
By far, exchanging ideas is one of the most effective ways to encourage transparency and foster teamwork in any work environment. It gets even better with the fact that the process around it doesn’t have to be complicated.
All you need is a favorable environment. It could be team-building events, brainstorming sessions, or even quiet meeting rooms dedicated to collaboration and interaction.
Better yet, it could be strategically placed sofas arranged around the water dispenser to encourage ideation and conversation.
Joint working and team collaboration will go a long way to foster a culture of creativity and innovation. These perks will always come in handy in marketing campaigns.
Allow everyone in the team to air their opinion and insights. The result is always an effective problem-solving technique. The process also lets employees know and feel that they’re valued.
When talking openly about potential issues and challenges, the team avoids the snowball effect. The team also gets sufficient time to react to problems before the marketing campaign kicks off. In many cases, openness becomes easy where there’s solid teamwork.
You may also want to do away with too much protocol and bureaucracy issues. In other words, the management should be accessible to junior staff. Such openness makes it easy for employees to express their ideas and opinions without feeling intimidated.
5. Face To Face Interactions
Technology can break down the barriers of communication within a short time. With email, Skype, Zoom, and WhatsApp, you can check on how team members are doing by sending a message or two to request for a progress update.
Such communication is, by all means, a good thing. Nothing beats face to face communication, though.
Take time to walk around the office when you’re not busy. Strike up conversations with your staff when they’re not entirely buried in their work. Have coffee or lunch with them.
This action won’t just build rapport with them. It’ll allow you to exchange ideas and discuss sensitive issues in a private and safe environment.
Creating Cohesion and How It Can Impact Your Project
Cohesion is the grease that holds teams together. In simple words, creating a cohesive team can drastically improve the outcome of any organization. Cohesion is particularly important in marketing campaigns that call for the collaboration of different creative groups.
For instance, a marketing campaign will most likely be successful in a digital marketing agency if copywriters and graphic designers work well together. Your best bet is to, therefore, set up a high performing team and encourage cohesion.
Setting Up a High Performing Team
Setting up a team doesn’t sound easy, but it is. Start by creating small groups. The teams shouldn’t be too small, though. Smaller units work well because they facilitate decision-making. They make decisions faster compared to large teams.
If you have a big project, divide your usual groups into smaller ‘sub-teams.’ Break down the project, too, then assign each ‘sub-team’ something to work on.
Besides, set goals for your team. When employees have a clear goal or objective they’re working towards, they brainstorm ideas and strategies to help them accomplish their common goal. Goals also provide clarity to teams because they know what they’re working towards.
Handling projects as a group is always a good idea. The strategy always works primarily, where large projects are involved. It doesn’t work like magic, though. It would help if you were very deliberate on how you choose your team.
This means identifying the strengths and weaknesses of your teams. It also means encouraging openness and transparency through the projects you assign to each group. Implement the tips above to start making your marketing campaigns impactful.