2015 is the year of marketing expansion. In previous years it may have been enough just to put your content onto the web and let it speak for itself. In today’s world, however, it’s seen as a smart move to put some elbow grease into marketing your campaigns.
“Marketing budgets are trending for 2015” with an estimated 79% of surveyed digital marketing participants stating they plan on increasing their digital marketing budgets for the year. Not all marketing game plans need to have a budget comparable to that of Fortune 500 companies to pack a punch. If you’re savvy about process and tools, a little goes a long, long way.
Use These Tools to Breathe Life into Your Campaign:
Social media is a simple yet highly effective way of getting your name and brand out there. Managing this information shouldn’t be difficult either. Oktopost gives you the ability to manage where your content gets distributed. It allows you to access information on multiple social media platforms or profiles that you hold. Knowing exactly who your content is reaching and through which outlets gives you the ability to see where your strengths are in your marking campaigns. Since social is really useless without metrics to track success, Oktopost is a godsend.
Mention is a great tool for you to use to monitor where, and by who, you are being mentioned on the web. It accesses several platforms including social media outlets, blogs, forums, and virtually any other web pages your name may pop up on. Not only does it track your business, but also your competitors. Mention provides you a one up by giving you the opportunity to always stay in the loop, in real time, thus allowing you to gain access to more customers.
Kissmetrics can provide answers to questions such as:
- Which particular marketing campaign is leading visitors to your site?
- Which aspects of your page are visitors drawn to and access before deciding to become clients?
- When it comes to search terms, which ones are giving you the most traffic to your site?
- In what ways are you potentially losing future clients?
- What are the commonalities between people who have decided to become clients?
Kissmetrics is able to offer answers to these types of questions and more. They will give you insight as a company on which marketing campaigns are working, which ones aren’t, and how to future promote yourself based on factors that converted visitors into clients. Kissmetrics works with both large scale and small business, so they have options for everyone.
If you are looking to engage fresh faces into your social media campaigns, Socedo can be the answer. All that is required is for you to enter in data such as hashtags or keywords, who you are looking to target, and the purpose of your search. Socedo then produces a list of potential prospects based on these specifications. This allows you to follow up on new leads and also propels them to your currently active landing pages.
Ever heard of a little company called Dropbox? Well they can thank their success in large part due to “referral marketing“. It’s fairly easy, and companies such as ReferralShip allow you to create your own referral programs. It’s a creative way to get people to promote you and word of mouth can spread like wildfire.
It’s important to know which content is captivating your audience, and which is not interesting them at all. Enter BuzzSumo, a company that focuses on bringing you this data. Simply enter in metrics such as keywords or links and BuzzSumo conjures up a report with details on how content related to these folks was previously received.
Knowing who your clients are on a personal level allows you to be more focused when it comes to creating marketing campaigns. The tricky part is gathering all the personal information associated with this. This is where FullContact steps in.
FullContact provides information such clients’ real names, links to their social profiles, and even their photo. Having access to these details gives you the opportunity to cultivate a more intimate and a lasting relationship with your clients.
Other Methods to Spice Up Your Marketing Campaign
Produce More Video Content
Last year, video was one of the leading trends in marketing. It’s projected that by 2017 close to 75% of all digital marketing will be through video. By getting a head start now, you’ll be ahead of the curve once video takes over nearly ¾ of the traffic in just a few years.
Come Up With a Game Plan
This may not be the most exciting idea, but it’s critical to success. Being organized with your ideas and clear on how to execute them will make a world of difference. It gives you the ability to look at the year ahead and plan accordingly. Be sure to stay focused on your plan and don’t stray from the path.
So What Does This Mean for the Future?
By employing these tools and ideas, your business has the ability to grow and reach more clients than ever before. The main idea here is to be creative and try new tactics! A popular and successful marketing campaign is exciting and also engages its viewers. Remember, blaze your own trail and don’t be afraid to try out fresh, unique concepts.
By Tina Courtney-Brown