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App Store Optimization

Boost mobile app downloads on Google Play and App Store marketplaces.

Why Choose ASO

With over 6 million mobile apps available in the leading app stores, getting your app noticed is one of the most difficult challenges confronting mobile app developers today. This is why app store optimization (ASO) is so important. But what exactly is app store optimization, and how can you use it? Here’s what you need to know to improve the ranking of your app.

App store optimization is the process of improving mobile apps to rank better in the search results of an app store. The higher your app ranks in the search results of an app store, the more visible it is to potential consumers. RapidHits ASO is primarily concerned with the world’s most popular app store platforms, including: the Apple App Store and Google Play.

How to Get Started with ASO

RapidHits PPC experts will build, test, measure, and optimize your advertising campaigns
to deliver consistent results for you month over month. Scale up your ad spend
as you grow your business and measure your ROI in real-time.

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App Store Optimization Features

Audit & Research

Complete analysis of your app page with recommendations for improvement.

Benchmarking

Compare your app’s and market's
data to see how it performs.

On-Page & Off-Page ASO

Optimize your app page and increase its authority by building backlinks.

Strategy Development

Effective steps to increase your app's visibility and organic downloads.

Competitor’s Analysis

Competitive insights to boost your visibility via effective keywords and monitoring.

Keyword Generation

Find the right keywords for your app
to increase app store rankings.

Monthly Recommendations

Get quick tips on how to optimize each element of your app store page.

Monthly Reporting

Stay up to date with your app's
performance reports.

ASO Pricing

Hire our marketing experts for app store optimization.

Starter ASO

10 Keywords $245

Advanced ASO

20 Keywords $385

Premium ASO

30 Keywords $445

Available App Marketplaces

App Store

App Store

Google Play

Samsung Galaxy Store

Samsung Galaxy Store

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Huawei AppGallery

Amazon Appstore

Amazon Appstore

Upgrade Your App

Elevate your pay-per-click campaign result with our additional services.

Search Engine Optimization

Starting from $195 /m

Banner Set Design

Starting from $120

Landing Page Design

Starting from $150

Link Building

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Lead Generation

Starting from $280 /m

Social Media Management

Starting from $180 /m

Frequently Asked Questions

If you don’t find your answer here, please visit our Support Center.

App Store Optimization (ASO) is improving an app's download page to help it climb the visibility ladder and attract more users. App Store Optimization is a two-step procedure that uses a variety of methods to boost the exposure of your app as well as your conversion rates.

The purpose of ASO is to bring more traffic to your app's page in the app store, allowing searchers to take action and download your app.

According to Google, over 35 percent of apps are discovered through app store searches, making a search in the app store the most used method for finding and downloading new apps.

With hundreds of thousands of apps in each app store vying to rank above one another, most publishers are not investing in app store optimization.

So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

App store optimization is necessary to get your app in front of users. Here is how you can benefit from app store optimization and what results from it you can achieve:

  • Improve visibility & stand out in the app stores.
  • Always get discovered by high-quality and relevant users.
  • Increase organic app downloads in a sustainable way.
  • Cut user acquisition costs and get continuous growth.
  • Increase app revenue and conversion rates.
  • Reach a global audience with your app.

Yes, higher rankings apps result in higher search results on both App Store and Google Play.

Similar to adding a category name to the title or subtitle, choosing a category means a category name will appear in the first impression. So, if you have an RPG puzzle game and decide to appear in the RPG category, you may communicate to RPG-oriented users that this is a game for them, but more casual puzzle game players may be alienated.

Although this is a textual element with minimal impact on conversion rates, when fine-tuning an ASO strategy, it’s worth analyzing the potential categories you could belong to and assessing their impact on conversion rates.

People are hunting for specific apps in app stores like Google Play Store and Apple App Store. A whopping 75% of mobile users utilize search to find new apps. Furthermore, 60% of all downloads occur directly after a search, and App store search is the most common method for discovering new apps.

The app title is a creative asset that appears in all user journeys in the app stores. Although a text element is less effective than a visual one, the title has a 5-7% conversion rate lift potential. In the App Store, you are allowed 30 characters; in Google Play, you have 50 characters to use as a title.

Other than using the title to add keywords you would like to rank for, you have to think about the title as a converting asset: a strong app title will convey to users the name of the app or the game and what it is about. For example, if you have a game with a mysterious title such as “Bunny-Palooza,” other than knowing that there is a good chance bunnies are involved, users won’t know much more.

Adding “RPG” or “Adventure” to the title will quickly signal to users what type of game this is.

Reviews affect conversion rate optimization in two ways:

The number of reviews as some appear in the first impression. It can act as social proof showing how many people have used and reviewed the app. Especially in iOS, where the number of installs is not specified, it’s the only hint for users as to whether this app is popular.

For that 20-25% of users who explore the page by scrolling vertically, the reviews are one of the first elements they see. In the Google Play store, reviews get much more respect by sitting in their widget, with the top and most critical reviews highlighted for users to read. In iOS, the reviews are featured in a review gallery on the bottom, based on Apple’s algorithms. Users can click to view all reviews on a separate screen if they wish.

Yes! We encourage it. Only one ad will show at a time but running multiple ads lets you test different approaches to see what’s working best with your target customers. Frequently, businesses try out different ads for specific products or pages.

Experts agree that keyword density was a thing in Google Play several years ago. To win in search results, ASO people needed to put as many keywords as possible in the app description. It doesn't work anymore.

To improve the chances of your app being recommended to Google Play users, you must write the description using Google Natural Language.

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