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think-big-audience

To understand your audience, think big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before. While bold, it’s becoming increasingly clear from both a marketer and consumer perspective the annoyance of...
social-media-marketing

Social media marketing is a lot tougher with...

Raise your hand if you have ever read a privacy policy. In the past year, research has revealed the negative health effects of social media and its negative impact on our society. Facebook has been heavily criticized...
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6 Sales and Marketing Tips & Ideas to Grow...

This article was originally published on Tenfold.com   To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing...

Time Management Hacks for Marketers

The days seem to be getting longer, but for marketers, there’s no time like the present. With so much to focus on — from changes to Facebook’s privacy rules to updates to the Instagram algorithm, marketing can...

The Future of Business

When people think about the future of business, it’s often in terms of new technologies, such as artificial intelligence, virtual reality, or other concepts that even a few years ago would seem like impossible...
succeed

How digitally native brands succeed on...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer...
display-advertising-aid

Display advertising aids UK digital publishers

LONDON: UK publishers witnessed 5.6% growth in total digital revenues in 2017 compared to 2016, with the increase largely fuelled by 27% annual revenue growth in display advertising, a new study has revealed. That is...
email-marketing

Behavioral triggered emails: Not just for...

You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. In the world of marketing,...