5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers...
How branding supports search engine marketing success & ROIs
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. For many search engine marketers, branding...
PPC automation, human input & follow through = secret sauce
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing...
How influencer marketing tech supports campaign success
Influencers are being used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology. The life of a marketer...
Five ways to simplify your digital marketing strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms....
3 digital marketing strategies to attract leisure business
Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure...
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Customer personas can transform seo, ppc and content marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user,...
Digital marketing tips for medical device companies
The days of leaving printed brochures out of doctor’s offices are long over. Outbound marketing techniques have been used successfully for the medical device industry for...
The time for diversity in advertising is now
Here’s how to make it happen, and why it’s so crucial to our common culture. The United States is one of the most ethnically diverse countries in the world, but...
Digital marketing tactics for your business
Digital marketing is the new age of advertising. Using it well, it can be a golden staff of hope for your business, turning strangers into customers and clicks into cash. Here are...
10 ways to streamline and speed up your business social media
Social media management takes an enormous amount of time for small business owners. If you don’t know how to save yourself time, you might be on social media for several hours a...
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Product...
Benefits of having a custom software development team
You might have seen a high-skilled freelance software developer; there are remarkable ones out there. There is no harm in addressing them either on Upwork, YouTeam, or Fivver and...
What is SEO content strategy? Everything you need to know
What is SEO Content Strategy? Content strategy is the piece of your marketing plan that continuously demonstrates the company as a brand and the expertise it brings to the...