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marketing_strategy

7 pieces of information necessary for any...

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and...
Explaining idea

Learn the human approach to B2B selling

Being good at selling plays a crucial part in your company’s growth, but getting rejected and shut down isn’t always easy. But, what if you changed your approach? What if you left your sales scripts, hidden...
email_data

Three ways to put your valuable email data to

From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Email has been a part of our lives for so long that most of us take it...
seo

The epic rise of SEO: How, why & where to...

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. SEO Is the Core of Brand Development, Awareness & Engagement The clear...
email_marketing

How to write an email hook that keeps ‘em...

Now that your reader has opened your email, what next? You may have heard of the ‘seven-second rule’ for websites — where you only have seven seconds to grab a visitor’s attention and keep it. With email,...
social_media_followings

5 ways to monetize your social media followings

Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter. Social media has not only...
conversion_rate

Easy ways to increase your conversion rates

To succeed in any industry today, a strong virtual presence is just as important as your physical business. Setting up a website that will reflect well on your organization is a huge undertaking and needs the best...
target_marketing

8 tips for dominating online sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store...