22 March 2019
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change,...
14 March 2019
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you...
11 March 2019
Cloud computing technologies are evolving at a remarkable rate in an attempt to bring utmost efficiency, scalability, performance, and of course, data protection to enterprises and small businesses across the global...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
27 February 2019
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious...
19 February 2019
Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice audiences and reach them with innovative...
15 February 2019
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS...
13 February 2019
Digital display advertising can be really beneficial for businesses when used properly due to the fact that businesses are now able to create targeted contents for targeted audiences at the right time and place such as...
12 February 2019
Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the tool that connected people. Starting...
7 February 2019
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise you – women love mobile games. A...
5 February 2019
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Despite the fact that we live in a world where email makes...
