Influencer marketing is a form of marketing that focuses on engaging with individuals who have the power to affect purchase decisions of others because of their knowledge,...
Display advertising refers to the use of banner ads, videos, and other types of media on websites and social media platforms to promote products or services. These ads can be...
Email marketing is a powerful tool for businesses to reach out to their customers and prospects. It is a cost-effective and measurable way to build relationships and drive sales....
Promotion for educational institutes was not required in earlier times but it has become essential these days; reaching the audience through digital platforms makes it easy for...
GUEST OPINION: Recently, Apple encouraged its users to capture images of everyday objects and share them on their social media accounts using #shotonaniphone and...
Interest rates are climbing. Hushed whispers of an impending economic recession are gaining traction, both in the media and around the water cooler. Small and medium-sized...
Leveling up and future-proofing your digital strategy is not optional. It is key to survival. All brands now wish to accelerate some type of business growth through digital, be...
In July, the International Monetary Fund highlighted a significant slowdown in the world’s top economies and labeled its outlook “Gloomy and More Uncertain” in regards to...
In the manufacturing industry, as in any other, a good digital marketing strategy is essential. Digital marketing solutions for manufacturing companies allow businesses of all...
How to ensure no ad dollar is wasted in an economic downturn When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know...
In the past, marketers have been limited to more traditional methods such as print, television, and radio to reach their target audiences. However, with the advent of the...
Participating in expos and trade shows can be a great way for entrepreneurs to meet investors and potential clients. Not only can these events bring you new funding opportunities,...
Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...
Customers are the backbone of every business, regardless of industry. Business owners need to ensure that their customers are satisfied with their products and services for their...
Integrated payment systems are becoming common among software providers. Some companies are now starting to find innovative and new ways to make their business services stand out...
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