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marketing-video

What Should I Do With My Marketing Video?

Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy...
programmatic-advertising

Navigating a new revolution in programmatic...

The digital advertising industry is currently in the midst of a technological revolution, with the establishment  of programmatic advertising players  offering service providers a next wave of new technology in which...
page-speed

How to improve page speed for more traffic &...

Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid...
programmatic-advertising

Should brands bring their programmatic...

The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting towards an increasingly accessible set of...
advertising

Wait, wasn’t that a piece of advertising?

Native ads blend marketing with information and entertainment, aiming for greater consumer engagement Hiding from the ‘vah-coom’ is an essential skill all kittens must learn, and in a hilarious video Nestle’s...
e-commerce-seo-migration

9 e-commerce platform migration tips for SEOs

Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do...
programmatic-advertising

Programmatic Advertising: Back on the menu,...

It’s not difficult to see that for a number of local agencies, Facebook and Google is where it’s at. In my estimation, up to 80% of digital budget are being directed at these two media giants, whether...