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content-formula

The winning formula for content creation

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts. When I was growing up in the 1980s and ’90s, information was a...
roi-sales

‘Marketing doesn’t drive revenue, sales...

Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. “Marketing doesn’t drive revenue —...
video_ads

Top 3 Video Advertising Trends in 2018

Quite predictably, the industry experts have been lately sharing their predictions on what to expect across the video advertising landscape this year. Well, here are the three biggest video ad trends to watch out for in...
digital-advertising

Digital advertising set to touch new heights

MUMBAI, JANUARY 4:   Concerns over brand safety, fake news and a lack of transparency might have reached a boiling point in 2017, but this year, companies will continue to pump money into more controlled and direct...
seo-cost

How much should SEO cost?

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should...
content-focus

The 2018 content focus challenge

It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. It’s that time of year again...
digital_marketing

What makes a great digital marketing and...

As a consultant, I’m frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two defining characteristics. There are many qualified marketing and...