20 October 2017
Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy...
18 October 2017
The digital advertising industry is currently in the midst of a technological revolution, with the establishment of programmatic advertising players offering service providers a next wave of new technology in which...
16 October 2017
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid...
13 October 2017
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting towards an increasingly accessible set of...
11 October 2017
Native ads blend marketing with information and entertainment, aiming for greater consumer engagement Hiding from the ‘vah-coom’ is an essential skill all kittens must learn, and in a hilarious video Nestle’s...
9 October 2017
Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do...
6 October 2017
Zane McIntyre explores the pros and cons of return on investment and return on advertising spend campaign measurement models. Channel and campaign attribution is the pinnacle of marketing measurement for determining...
4 October 2017
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire. If you invest time in creating high-quality...
2 October 2017
It’s not difficult to see that for a number of local agencies, Facebook and Google is where it’s at. In my estimation, up to 80% of digital budget are being directed at these two media giants, whether...
