16 May 2019
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Marketing is a vast, often turbulent topic. It becomes...
9 May 2019
The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the most important opportunity of playing by...
8 May 2019
Ecommerce has become so big in modern times, so lucrative and accessible no matter where in the world you’re shopping, that it’s difficult to imagine it was once small and fragile, or that it can get any bigger in...
3 May 2019
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you’ll never be...
25 April 2019
Content is the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying – or otherwise monetized...
19 April 2019
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails tailoring the idea to the specific audience...
12 April 2019
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to see instances where brands activate...
5 April 2019
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native advertising will be more programmatic and mobile, but less social....
27 March 2019
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media is the ever-changing landscape and trends...
26 March 2019
When thinking about starting your own online business, it’s important to keep in mind that it is definitely not as easy as some make it appear but it’s not too difficult either. Now, identifying the right...
22 March 2019
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change,...
14 March 2019
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you...
