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5 secrets of professional SEO article writers

At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change,...
b2b

Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you...
Businessman pull web traffic

How to prequalify traffic with PPC ads &...

On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
success-measures

How should digital ad effectiveness be measured?

IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious...
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3 things financial marketers must know about...

Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice audiences and reach them with innovative...
benefits-digital-display-advertising

Benefits of digital display advertising for...

Digital display advertising can be really beneficial for businesses when used properly due to the fact that businesses are now able to create targeted contents for targeted audiences at the right time and place such as...
social-media-skills

10 skills every social media manager should have

Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the tool that connected people. Starting...
women-mobile-games

Women love mobile games and brand advertisers...

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise you – women love mobile games. A...
bright-future

Long live email: Why email’s future remains...

Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Despite the fact that we live in a world where email makes...