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Masks with theatre concept

The ever-changing face of advertising

We see the recommended content/pages on our social media news feeds, which look like a part of the editorial flow of the page. This is an example of new-age native ads,...
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12 social media audit secrets you need to know

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
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