12 April 2019
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to see instances where brands activate...
5 April 2019
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native advertising will be more programmatic and mobile, but less social....
27 March 2019
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media is the ever-changing landscape and trends...
26 March 2019
When thinking about starting your own online business, it’s important to keep in mind that it is definitely not as easy as some make it appear but it’s not too difficult either. Now, identifying the right...
22 March 2019
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change,...
14 March 2019
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you...
11 March 2019
Cloud computing technologies are evolving at a remarkable rate in an attempt to bring utmost efficiency, scalability, performance, and of course, data protection to enterprises and small businesses across the global...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
27 February 2019
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious...
19 February 2019
Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice audiences and reach them with innovative...
15 February 2019
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS...
