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6 ways business media makes money

Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
digital-advertising

What will 2020 bring for digital advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
ads

The future of digital display advertising

Technology revolutionises how businesses engage with consumers online.  Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital...
niche-market

How to position your product in a niche market

When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
new-name

How to make a new name in an old industry

Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
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