2 November 2018
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just plug them into your tweets on...
1 November 2018
Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to...
31 October 2018
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request...
28 October 2018
There’s no place like home, except maybe the workplace. Your employees spend many hours a day working hard to provide for their families and to better themselves. Sometimes boredom sets in and work starts to feel like...
26 October 2018
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains complicated words and ideas, and...
25 October 2018
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model of supporting news media is largely a...
23 October 2018
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
18 October 2018
Digital marketing represents huge potential for the B2B space to expand your client base and grow your business Marketing for B2B companies involves a unique set of challenges, but it also presents immense...
17 October 2018
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409...
16 October 2018
It’s a perfect scenario: You walk into your favourite coffee shop, order a great cup of coffee, open your laptop and connect to the coffee shop’s free Wi-Fi. The best part of this deal is that you don’t even have...
15 October 2018
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the world’s population is on...
