12 October 2018
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola...
11 October 2018
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been talking about the decline of advertising in...
9 October 2018
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the...
8 October 2018
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate...
3 October 2018
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the industry has taken programmatic to its...
2 October 2018
The online world is ever-increasingly visual. Improving technology continues to make the provision of slick and scalable imagery easier, and with so much competition for our attention, it isn’t an option you can...
28 September 2018
Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic to your website, but if your blog...
27 September 2018
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment. Eyeota general manager...
26 September 2018
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer marketing is so hot right now. I’ve spoken...
25 September 2018
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different...
24 September 2018
It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the...
19 September 2018
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in...
