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video-marketing

18 video marketing insights for social success

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola...
email-subject-line

Why nothing matters more than your email’s...

Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been talking about the decline of advertising in...
marketers-struggle

Marketers struggle to keep up with content...

Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate...
blogging-website-revenue

4 ways to turn your blog or website into revenue

Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic to your website, but if your blog...
improving-revenue

Improving revenue with programmatic advertising

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment. Eyeota general manager...
ppc-seo

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different...
programmatic-landscape

Why programmatic provides a better digital...

It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the...
Price action ISN’T the Holy Grail - Trading Holy Grail

Video is the holy grail of influencer marketing

It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in...