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sins_digital_marketing

The seven deadly sins of Digital Marketing

Marketers are still making basic faux pas when it comes to a digital strategy. Having started my digital career back in the bubble years of the late 1990s, I have seen, and...
ppc_strategy_gardening

How your PPC Strategy is like gardening

I just transplanted a bunch of eggplant seedlings from the greenhouse to the field. Now they need water. Not enough, and they wither and die. Too much, and they rot. Timing is...
key_seo_tactics_small_business

4 key SEO tactics for every small business

SEO management is often viewed as a confusing, difficult, and sometimes tedious undertaking by many small business owners. The very essence of SEO is constantly morphing and...
tips_help_identify_nurture_customers

Tips to Help You Identify and Nurture Customers

Businesses can often become so focused on profit and loss, they lose sight of the fact that the best measure of their success is their customers. If you want a true assessment...
digital_marketing_growing_slowly

Why is Digital Marketing Growing so Slowly?

Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. When I tell people I’m a digital...
raising_content_marketing_game

4 Keys to Raising Your Content Marketing Game

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines...
tips_creating_visual_marketing

3 Tips for creating great Visual Marketing

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Visual...
biggest_content_marketing_lies

The 5 Biggest Content Marketing Lies

There are a lot of companies jumping into content marketing right now or evaluating whether it’s a good fit for their business. For many, content marketing makes a lot of...
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