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Marketing has a Marketing Problem

A majority of executives today think that marketers lack credibility and a solid understanding of how business works. Overall, the marketing function suffers from a lack of...
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13 ways to show customers you love them

Big businesses can spend a lot of money to buy customer happiness and loyalty but small business have to work harder to give their users the best. Fortunately, smaller companies...
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10 Tips for Marketing on a Shoestring Budget

Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank....
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The seven deadly sins of Digital Marketing

Marketers are still making basic faux pas when it comes to a digital strategy. Having started my digital career back in the bubble years of the late 1990s, I have seen, and...
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How your PPC Strategy is like gardening

I just transplanted a bunch of eggplant seedlings from the greenhouse to the field. Now they need water. Not enough, and they wither and die. Too much, and they rot. Timing is...