Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Despite the fact that we...
How to make your startup stand out with a customized e-commerce solution?
From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases....
5 tips to manage your native advertising budget in 2019
Looking to get more out of your native advertising efforts? Here are five native ad tips to manage your budget effectively. Native advertising is set to gain prominence in 2019...
Creating content that performs in search & social
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You...
Why Unity is Crucial for a Successful Customer Service (and How to Achieve it)
During hectic times of the year, like the holiday shopping season that’s now behind us, it’s more important than ever to provide excellent customer service to prevent or...
Some Link Building Mistakes by SEO’s and Their Fix
Search engine optimization nowadays is huge business. A lot of the time you will take to understand that the vast majority showing up on page one of Google has there with a little...
What are content KPIs & why do they matter?
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your...
5 Ways to Successfully Handle Negative Reviews
Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
Native programmatic is still integral to digital marketing strategies
A more traditional approach to collaboration goes a long way Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those...
Future of Retail: Online vs. Offline
When it comes to the retail industry, more and more people are talking about the phenomenon of e-commerce, nonetheless, the traditional retail industry (brick and mortar) is doing...
How email marketing can help your SEO efforts
None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you...
How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
10 influencer marketing trends to keep your eye on
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity...
The impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector. The Drum together with Stein IAS has been honouring the individuals who are...
How to create a marketing plan
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your...