How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
How micro influencers will fuel monetization in the future
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. Over the past few years, we’ve witnessed the rise of the Instagram...
How should digital ad effectiveness be measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
3 things financial marketers must know about digital video now
Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice...
Why SEO and front-end developers are the perfect search marketing team
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are...
Benefits of digital display advertising for businesses
Digital display advertising can be really beneficial for businesses when used properly due to the fact that businesses are now able to create targeted contents for targeted...
10 skills every social media manager should have
Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise...
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Despite the fact that we...
How to make your startup stand out with a customized e-commerce solution?
From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases....
5 tips to manage your native advertising budget in 2019
Looking to get more out of your native advertising efforts? Here are five native ad tips to manage your budget effectively. Native advertising is set to gain prominence in 2019...
Creating content that performs in search & social
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You...
Why Unity is Crucial for a Successful Customer Service (and How to Achieve it)
During hectic times of the year, like the holiday shopping season that’s now behind us, it’s more important than ever to provide excellent customer service to prevent or...
Some Link Building Mistakes by SEO’s and Their Fix
Search engine optimization nowadays is huge business. A lot of the time you will take to understand that the vast majority showing up on page one of Google has there with a little...
What are content KPIs & why do they matter?
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your...