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behind

Native advertising: The new business behind the...

Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model of supporting news media is largely a...
3-factors

3 factors marketers should keep in mind for...

These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with...
want-to-know

What advertisers want to know about programmatic

Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
common-mistakes

7 common SEO mistakes most wordpress bloggers

WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409...
danger-wifi

The numerous dangers of free Wi-Fi networks you...

It’s a perfect scenario: You walk into your favourite coffee shop, order a great cup of coffee, open your laptop and connect to the coffee shop’s free Wi-Fi. The best part of this deal is that you don’t even have...
tangible-roi

3 reasons you’re not seeing tangible ROI...

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the world’s population is on...
video-marketing

18 video marketing insights for social success

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola...
email-subject-line

Why nothing matters more than your email’s...

Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been talking about the decline of advertising in...
marketers-struggle

Marketers struggle to keep up with content...

Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate...