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programmatic-landscape

Why programmatic provides a better digital...

It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the...
Price action ISN’T the Holy Grail - Trading Holy Grail

Video is the holy grail of influencer marketing

It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in...
mobile-programmatic

The CMO shift – how mobile programmatic is...

It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes, says Jayesh Easwaramony. The CMO role is changing and...
business-strategy

5 Methods to Boost Your Company Image

In the era of startups and a flourishing business eco-system, a company cannot afford to remain in the shadows, or to ignore a reputation issue. Many new companies do their best to build their image from the ground up...
clever-growth-hacking

5 clever growth hacking tactics that will...

The advent of the internet brought a lot of changes to the world at large.  Socially, we can keep tabs on our friends and family all over the world.  We can get various views on life, read news from any news outlet,...
celebrating-40-years

Email marketing turned 40 this year. Now what?

Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed. Earlier this year marked the...
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What to know before shifting your programmatic...

Advertisers are diving headfirst into mobile advertising. A report by eMarketer predicts that by 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. In an era where users spend, on...
Masks with theatre concept

The ever-changing face of advertising

We see the recommended content/pages on our social media news feeds, which look like a part of the editorial flow of the page. This is an example of new-age native ads, writes Parveen Singhal Since ages, we all have...
social-media-audit-secrets

12 social media audit secrets you need to know

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts....