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How to Build a Marketing-Driven Company Culture

Photo by rawpixel.com from Pexels What role does marketing play in your company culture? Generally speaking, marketing is important for two reasons. First, companies need to make people aware of their brand. Second,...
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7 compelling reasons to secure a digital...

This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s businesses – everything from sales to...
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What marketers need to do to experience native...

Ensure you’re giving readers what they want to keep them coming back for more Never Heard Of It? That’s Native Advertising Doing Its Job Native ads are paid ads which blend in with the editorial flow on any site you...
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14 ways to avoid creating safe & boring...

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be...
holiday-season

How to boost your PPC profit this holiday season

The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk you through the steps you need to take to...
hashtag-small-business

How hashtags can supercharge small business...

Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just plug them into your tweets on...
digital-marketing-game

5 ways to up your digital marketing game in 2019

Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to...
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How should PPC and SEO work together to gain...

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request...
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Highly effective ways to motivate employees

There’s no place like home, except maybe the workplace. Your employees spend many hours a day working hard to provide for their families and to better themselves. Sometimes boredom sets in and work starts to feel like...