7 compelling reasons to secure a digital marketing certification
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s...
What marketers need to do to experience native advertising success
Ensure you’re giving readers what they want to keep them coming back for more Never Heard Of It? That’s Native Advertising Doing Its Job Native ads are paid ads which blend in...
14 ways to avoid creating safe & boring content
How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes...
How to boost your PPC profit this holiday season
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk...
How to make the most revenue out of your video inventory
Video is growing in popularity online and generating increasing revenues – here’s how you can take advantage right now. With predictions that video will account for...
4 simple steps to boost your seasonal SEO traffic
Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. SEO is essential all year long, but did you know that you should be...
How hashtags can supercharge small business marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more...
5 ways to up your digital marketing game in 2019
Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you There are only a few months to go...
How should PPC and SEO work together to gain visibility?
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle,...
Highly effective ways to motivate employees
There’s no place like home, except maybe the workplace. Your employees spend many hours a day working hard to provide for their families and to better themselves. Sometimes...
5 content writing tips: How to get to the point clearer & faster
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains...
Native advertising: The new business behind the news business
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model...
3 factors marketers should keep in mind for maximum brand impact
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
5 crucial ingredients of a successful B2B digital marketing strategy
Digital marketing represents huge potential for the B2B space to expand your client base and grow your business Marketing for B2B companies involves a unique set of challenges,...