25 October 2018
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model of supporting news media is largely a...
23 October 2018
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
18 October 2018
Digital marketing represents huge potential for the B2B space to expand your client base and grow your business Marketing for B2B companies involves a unique set of challenges, but it also presents immense...
17 October 2018
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409...
16 October 2018
It’s a perfect scenario: You walk into your favourite coffee shop, order a great cup of coffee, open your laptop and connect to the coffee shop’s free Wi-Fi. The best part of this deal is that you don’t even have...
15 October 2018
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the world’s population is on...
12 October 2018
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola...
11 October 2018
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been talking about the decline of advertising in...
9 October 2018
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the...
8 October 2018
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate...
3 October 2018
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the industry has taken programmatic to its...
