How should PPC and SEO work together to gain visibility?
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle,...
Highly effective ways to motivate employees
There’s no place like home, except maybe the workplace. Your employees spend many hours a day working hard to provide for their families and to better themselves. Sometimes...
5 content writing tips: How to get to the point clearer & faster
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains...
Native advertising: The new business behind the news business
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model...
3 factors marketers should keep in mind for maximum brand impact
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
5 crucial ingredients of a successful B2B digital marketing strategy
Digital marketing represents huge potential for the B2B space to expand your client base and grow your business Marketing for B2B companies involves a unique set of challenges,...
7 common SEO mistakes most wordpress bloggers make
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform....
The numerous dangers of free Wi-Fi networks you never thought about
It’s a perfect scenario: You walk into your favourite coffee shop, order a great cup of coffee, open your laptop and connect to the coffee shop’s free Wi-Fi. The best part of...
3 reasons you’re not seeing tangible ROI with your social media efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the...
18 video marketing insights for social success
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video...
Why nothing matters more than your email’s subject line
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been...
Outdoor advertising braced for its programmatic moment
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector,...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple...
How advertisers can use programmatic to bolster their brand
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the...