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Future of Retail: Online vs. Offline
When it comes to the retail industry, more and more people are talking about the phenomenon of e-commerce, nonetheless, the traditional retail industry (brick and mortar) is doing...
How email marketing can help your SEO efforts
None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you...
How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
10 influencer marketing trends to keep your eye on
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity...
The impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector. The Drum together with Stein IAS has been honouring the individuals who are...
How to create a marketing plan
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your...
Here is exactly why no one is replying to your cold emails
Check out the six most common mistakes that make your cold emails less effective. Are you committing them? Despite many years of predictions that cold emails would die or fade...
The invaluable role of automation in digital marketing that guarantees success
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how...
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. As we close out 2018, most of us...
Uncommon blogging tactics are highly effective, new study shows
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful. Orbit Media Studio surveyed 1000+ bloggers and published the...
Top tips to grow your business by increasing brand exposure
Advertising is far from the only or the best way to get your brand in front of the right audience. In fact, younger generations prefer other forms of engagement that are more...
Improve your digital marketing in 2019
There are just a couple of months to go before we hit 2019 — the ideal time to design a crisp digital marketing procedure and profit by up and coming patterns. All things...
How to Build a Marketing-Driven Company Culture
Photo by rawpixel.com from Pexels What role does marketing play in your company culture? Generally speaking, marketing is important for two reasons. First, companies need to make...
7 compelling reasons to secure a digital marketing certification
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s...
What marketers need to do to experience native advertising success
Ensure you’re giving readers what they want to keep them coming back for more Never Heard Of It? That’s Native Advertising Doing Its Job Native ads are paid ads which blend in...