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blogging-website-revenue

4 ways to turn your blog or website into revenue

Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic to your website, but if your blog...
improving-revenue

Improving revenue with programmatic advertising

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment. Eyeota general manager...
ppc-seo

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different...
programmatic-landscape

Why programmatic provides a better digital...

It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the...
Price action ISN’T the Holy Grail - Trading Holy Grail

Video is the holy grail of influencer marketing

It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in...
mobile-programmatic

The CMO shift – how mobile programmatic is...

It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes, says Jayesh Easwaramony. The CMO role is changing and...
business-strategy

5 Methods to Boost Your Company Image

In the era of startups and a flourishing business eco-system, a company cannot afford to remain in the shadows, or to ignore a reputation issue. Many new companies do their best to build their image from the ground up...
clever-growth-hacking

5 clever growth hacking tactics that will...

The advent of the internet brought a lot of changes to the world at large.  Socially, we can keep tabs on our friends and family all over the world.  We can get various views on life, read news from any news outlet,...