Which social media channels will best benefit your business
Every business today needs to be on active social media. There are a lot of different social media channels available, and you might be wondering which is best. While any company...
What is RTB advertising platform?
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
Content marketing tips: Maximize content promotion & distribution
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content...
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Marketing is a...
6 things you should know about SEO trends in 2019
The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the...
The Evolution of Ecommerce and its Future
Ecommerce has become so big in modern times, so lucrative and accessible no matter where in the world you’re shopping, that it’s difficult to imagine it was once small and...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
How to create an audience-focused content strategy that drives conversions
Content is the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert...
12 creative ways to repurpose a successful marketing campaign
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails...
Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to...
In 2020, native advertising will be more programmatic and mobile – but less social
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native advertising will be more...
10 tips on how to improve your social media
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media...
How to Recognize a Good Opportunity for Starting an Online Business
When thinking about starting your own online business, it’s important to keep in mind that it is definitely not as easy as some make it appear but it’s not too difficult...
5 secrets of professional SEO article writers
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though:...
Six tips for B2B paid search success
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work,...