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14 ways to avoid creating safe & boring...

13 November 2018
How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be...
holiday-season

How to boost your PPC profit this holiday season

8 November 2018
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk you through the steps you need to take to...
hashtag-small-business

How hashtags can supercharge small business...

2 November 2018
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just plug them into your tweets on...
digital-marketing-game

5 ways to up your digital marketing game in 2019

1 November 2018
Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to...
visibility-seo-ppc

How should PPC and SEO work together to gain...

31 October 2018
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request...
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Highly effective ways to motivate employees

28 October 2018
There’s no place like home, except maybe the workplace. Your employees spend many hours a day working hard to provide for their families and to better themselves. Sometimes boredom sets in and work starts to feel like...
behind

Native advertising: The new business behind the...

25 October 2018
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content. With the rise of online players, the old advertising model of supporting news media is largely a...
3-factors

3 factors marketers should keep in mind for...

23 October 2018
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with...
want-to-know

What advertisers want to know about programmatic

19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...