27 July 2018
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy bank balances and naming newly acquired...
26 July 2018
Content writing for websites is an artform on its own. Badly crafted writing will not get you many hits when people search for the topic you’ve written about. It takes a lot of time to write a good web article. You...
25 July 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020 the average person is expected to...
24 July 2018
In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest future. First was the artificial intelligence...
23 July 2018
How confident are you in your web marketing skills? Do you have a designated expert on hand to ensure you’re up on the latest digital marketing trends and that your web presence is thriving? Here are 8 reasons why...
21 July 2018
Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving...
19 July 2018
It’s not just about what’s most efficient and cheap Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google’s questionable practices and murky metrics have...
17 July 2018
The customer acquisition process plays the most crucial role in growing your business. With the availability of multiple options, choosing the right and most sustainable acquisition channel can prove to be a...
16 July 2018
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Even after all this time, when we’ve learned so much about...
16 July 2018
In the last several years, the rise of customer experience as the main focus of most digital marketing campaigns has resulted in the proliferation of various CX myths. Many inexperienced marketers who are just...
14 July 2018
Following an annual study by the Interactive Advertising Bureau (IAB) in Europe, their research has revealed that alongside seeing a vast amount of growth in most European advertising markets, the largest benefactor...
13 July 2018
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is infinitely sharper. Using vast swathes...
