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goals

Is goal commitment more important than...

When it comes to workplace organization, there are two schools of thought that dominate the corporate landscape: goal setting and goal commitment. While there is no consensus on which one is better and contributes to...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to...
leverage

Here’s how businesses can leverage digital...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed format of yesteryear. With thousands of digital signals available to be...
2020 - Rappresentazione anni che passano

Will 2020 be the year when programmatic grows up?

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its infancy, programmatic was used...
Cartoon style bomb in hand on black background

3 bad practices sabotaging your native...

Native advertising is a form of paid channel that is often lauded as the ultimate, non-interruptive way through which brands can connect with current or prospective customers. Unsurprisingly, then, the tendency so far...
skyrocket-engagement

8 ways to use content to skyrocket user

Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. Much like commercials on TV, users are bombarded...
programmatic-creative

How to test your programmatic creatives like a

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. According to...