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new-dawn

A new dawn for programmatic display in a...

25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy bank balances and naming newly acquired...
high-ranking

5 things to remember when writing content for...

Content writing for websites is an artform on its own. Badly crafted writing will not get you many hits when people search for the topic you’ve written about. It takes a lot of time to write a good web article. You...
video-advertising

How much backing should you really put behind...

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020 the average person is expected to...
programmatic-advertising

4 trends that will set the pace in programmatic...

In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest future. First was the artificial intelligence...
CX

Who Owns CX?

Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving...
keep-in-mind

When determining if your programmatic should be...

It’s not just about what’s most efficient and cheap Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google’s questionable practices and murky metrics have...
myths

5 CX myths that can destroy brand reputation

In the last several years, the rise of customer experience as the main focus of most digital marketing campaigns has resulted in the proliferation of various CX myths. Many inexperienced marketers who are just...
programmatic-models

What programmatic models mean for the digital...

The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is infinitely sharper. Using vast swathes...