8 October 2018
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate...
6 September 2018
Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past. Infographics Aren’t Dead, They’ve...
17 August 2018
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...
13 August 2018
Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed format of yesteryear. With thousands of digital signals available to be...
1 August 2018
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. Much like commercials on TV, users are bombarded...
