Content Marketing

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brand-awareness

Brand awareness: Everything you need to know

Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
elavate

9 simple & fast ways to elevate your content

Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
content-links

Content tip that helps you get more links

I’ve experienced extraordinary success with several content and link campaigns that employed a minor change to the content. I discovered this effect by accident many years ago....
kpi

What are content KPIs & why do they matter?

Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your...
Tired woman sleeping while working on desk

14 ways to avoid creating safe & boring content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes...