Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
9 simple & fast ways to elevate your content
Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
7 pro tips on content marketing to ensure the prosperity of your business
Content marketing is that magic spell that allows you to cater to your consumers in the digital age. The vast majority of consumers are more receptive to the new methods of...
How to use the five stages of the blog sales funnel for success
If you’ve been wondering how to monetize your blog, it’s not as difficult as you think. All you need is an effective content strategy, diligence, and an understanding...
Content tip that helps you get more links
I’ve experienced extraordinary success with several content and link campaigns that employed a minor change to the content. I discovered this effect by accident many years ago....
Content marketing tips: Maximize content promotion & distribution
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content...
How to Recognize a Good Opportunity for Starting an Online Business
When thinking about starting your own online business, it’s important to keep in mind that it is definitely not as easy as some make it appear but it’s not too difficult...
Creating content that performs in search & social
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You...
What are content KPIs & why do they matter?
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your...
14 ways to avoid creating safe & boring content
How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes...
5 content writing tips: How to get to the point clearer & faster
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple...
8 benefits of using infographics in your content strategy
Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past....
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the...
Here’s how businesses can leverage digital content to engage with prospective B2B buyers
Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed format of yesteryear. With...