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Category : Content Marketing

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content-smarter

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged...
seo-audit

How to conduct your own SEO audit

“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure,...
content_lie_know_avoid

10 types of content that will earn links

When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) work, as well as what won’t. Trying to game the system with spam...