Content Marketing

HomeArchive by Category "Content Marketing" (Page 3)
evergreen-content-seo

How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham...
content-marketing-ideas

How to come up with the best content ideas

Content ideation can be tough. You often feel like you’re going round in circles trying to come up with that next big idea. One of the most difficult things to overcome during...
content-formula

The winning formula for content creation

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts. When I was growing up in the...
content-focus

The 2018 content focus challenge

It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and...
pexels-photo-58457_650x434_acf_cropped

5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
content-smarter

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers...
seo-audit

How to conduct your own SEO audit

“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the...