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Category : Digital Marketing

HomeArchive by Category "Digital Marketing"

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by...

Marketing the digital storefront

Digital car-buying platforms are doing more than revamping how dealerships move metal. They’re altering the advertising strategies for stores that have adopted online purchase tools from startups such as Roadster...