The time for diversity in advertising is now
Here’s how to make it happen, and why it’s so crucial to our common culture. The United States is one of the most ethnically diverse countries in the world, but...
Digital marketing tactics for your business
Digital marketing is the new age of advertising. Using it well, it can be a golden staff of hope for your business, turning strangers into customers and clicks into cash. Here are...
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Product...
7 ways to drive traffic to your website
A business is nothing with customers and in order to get them, they must first build their audience using website traffic. Below are ways on you can increase the traffic to your...
5 powerful digital marketing hacks to increase sales
Use these 5 powerful digital marketing hacks to not only bring in quality leads, but also effectively convert leads into sales. Digital marketing is the most effective way to...
What is a Buyer Persona? (And why does it matter?)
The ultimate goal of any business is to gain customers. These customers are what build brands, share your product, and of course, make money. But how do you gain or appeal to...
The power of context in improving digital media performance
Digital media is more complex and confusing than it should be. Many advertisers find it challenging to connect digital media investment with tangible improvements in business...
5 ways marketers are driving growth
Every marketer wonders how to drive growth and this is something that all of us need to learn more about this year, especially during this crisis period in which many people will...
Easy ways to write bold business copy for your website
Simple copy changes can help optimize your website for higher conversions You have spent a couple thousand dollars in creating the perfect new website design for your business....
5 useful tips for planning your finances as a digital nomad
The freedom that comes with becoming a digital nomad is by no means without its challenges. The more independence you have, the greater your responsibilities become, especially in...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
10 signs it’s time to update your digital marketing strategy
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs...
5 ways encouraging transparency in the workplace can improve a marketing campaign
You must have heard or read several times how transparency in the workplace can affect team performance. Transparency is especially important if you’re running a marketing...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
Keyword Density: How to Optimize Your On Page SEO Keywords For Maximum Organic Rankings
What Is Keyword Density? Keyword density is a term to describe how frequently a keyword is used on a page, and is hugely important for the success of your SEO campaign. If you...