Easy ways to write bold business copy for your website
Simple copy changes can help optimize your website for higher conversions You have spent a couple thousand dollars in creating the perfect new website design for your business....
5 useful tips for planning your finances as a digital nomad
The freedom that comes with becoming a digital nomad is by no means without its challenges. The more independence you have, the greater your responsibilities become, especially in...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
10 signs it’s time to update your digital marketing strategy
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs...
5 ways encouraging transparency in the workplace can improve a marketing campaign
You must have heard or read several times how transparency in the workplace can affect team performance. Transparency is especially important if you’re running a marketing...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
Keyword Density: How to Optimize Your On Page SEO Keywords For Maximum Organic Rankings
What Is Keyword Density? Keyword density is a term to describe how frequently a keyword is used on a page, and is hugely important for the success of your SEO campaign. If you...
Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
5 must-adopt marketing skills
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
6 ways business media makes money
Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
What will 2020 bring for digital advertising?
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
The future of digital display advertising
Technology revolutionises how businesses engage with consumers online. Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital...
How to make a new name in an old industry
Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
The 4 best types of digital advertising and when to use them
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of...
How to use the five stages of the blog sales funnel for success
If you’ve been wondering how to monetize your blog, it’s not as difficult as you think. All you need is an effective content strategy, diligence, and an understanding...