Digital Marketing

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brand-awareness

Brand awareness: Everything you need to know

Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
marketing-skills

5 must-adopt marketing skills

Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
Top view of young woman sitting on floor with laptop

6 ways business media makes money

Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
digital-advertising

What will 2020 bring for digital advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
ads

The future of digital display advertising

Technology revolutionises how businesses engage with consumers online.  Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital...
new-name

How to make a new name in an old industry

Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
digital-audio-advertising

Tuning in to digital audio advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X...
creative-marketing

Turning objective data into creative marketing

A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Marketing is a...
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