17 July 2018
The customer acquisition process plays the most crucial role in growing your business. With the availability of multiple options, choosing the right and most sustainable acquisition channel can prove to be a...
12 July 2018
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated privacy policies have inundated our email...
1 July 2018
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to...
22 May 2018
The practice of targeted ads has become sharper over the years. TV, Print, Radio and OOH were largely non-targeted, but online ads came up with a range of targeting options – from demographics to geographic and...
16 April 2018
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. In the world of marketing,...
