Gen Y and E-Commerce: What’s the Millennial Impact on this Industry?
The first thing worth discussing when it comes to the millennial impact on the industry is the fact that, at the moment, millennials are the largest portion of the world’s...
5 mistakes that can wipe out the profit of your e-commerce store
Online stores have revolutionized the way we do business. They allow companies to sell their products almost anywhere in the world and can boost small business sales by connecting...
The Evolution of Ecommerce and its Future
Ecommerce has become so big in modern times, so lucrative and accessible no matter where in the world you’re shopping, that it’s difficult to imagine it was once small and...
How to make your startup stand out with a customized e-commerce solution?
From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases....
Why Unity is Crucial for a Successful Customer Service (and How to Achieve it)
During hectic times of the year, like the holiday shopping season that’s now behind us, it’s more important than ever to provide excellent customer service to prevent or...
Future of Retail: Online vs. Offline
When it comes to the retail industry, more and more people are talking about the phenomenon of e-commerce, nonetheless, the traditional retail industry (brick and mortar) is doing...
How to optimize clients acquisition in e-commerce
The customer acquisition process plays the most crucial role in growing your business. With the availability of multiple options, choosing the right and most sustainable...
How e-commerce brands need to adjust in light of GDPR
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated...
Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks...
The snowball effect of e-commerce advertising
The practice of targeted ads has become sharper over the years. TV, Print, Radio and OOH were largely non-targeted, but online ads came up with a range of targeting options...
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and...
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4...
Why listening to your customers can improve your sales and conversion rate
Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without saying “the customer...
5 ways to improve the conversion rate of your website
Have you invested in a website, generated lots of traffic to it, and then seen no leads or sales? One of the most important elements for the success of a business website is the...
14 Persuasive Sales Words and Phrases Every Sales Rep Should Use
Subtle cues can suggest authenticity or reveal deceit. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand...