22 August 2017
Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes. Despite the creation of...
11 May 2017
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Email has been a part of our lives for so long that most of us take it...
28 April 2017
Now that your reader has opened your email, what next? You may have heard of the ‘seven-second rule’ for websites — where you only have seven seconds to grab a visitor’s attention and keep it. With email,...
21 April 2017
Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign. I see it time and time again: The number-one challenge faced by...
31 March 2017
Increase your mailing response rate by tracking and taking a serious look at your results. Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole...
