How to make marketing more magical and powerful
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today’s marketing technology solutions. Consumer demands are ever-evolving. It’s what makes the role of the marketer...
5 Successful Branding and Marketing Tips for Manufacturers
The global manufacturing industry is continuously expanding in many different sectors, especially in thriving economies but also in developing markets. With all the opportunities...
Traditional marketing vs digital marketing
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
5 effective ways to grow your business by planning & hosting events
Corporate events have always been seen as efficient tools that can be used to improve employee loyalty and team spirit, as well as send out the message of your brand to the...
How to use the five stages of the blog sales funnel for success
If you’ve been wondering how to monetize your blog, it’s not as difficult as you think. All you need is an effective content strategy, diligence, and an understanding...
Why Unity is Crucial for a Successful Customer Service (and How to Achieve it)
During hectic times of the year, like the holiday shopping season that’s now behind us, it’s more important than ever to provide excellent customer service to prevent or...
5 Ways to Successfully Handle Negative Reviews
Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
How to Build a Marketing-Driven Company Culture
Photo by rawpixel.com from Pexels What role does marketing play in your company culture? Generally speaking, marketing is important for two reasons. First, companies need to make...
5 CX myths that can destroy brand reputation
In the last several years, the rise of customer experience as the main focus of most digital marketing campaigns has resulted in the proliferation of various CX myths. Many...
Why Salesforce Lead Object Is Essential for Success in Sales and Marketing
A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in. Those who have bitten the bait, but have not yet been...
4 Problems with Employee Engagement Surveys
Employee engagement surveys are designed to provide employees with the opportunity to tell their management team how they’re feeling at work. That means all the positive AND...
How Click-to-Dial Helps Microsoft Dynamics CRM Users Achieve Sales and Service Success
Millions of users rely on Microsoft Dynamics CRM as the central hub for all their customer data. Client-facing teams use it to aggregate and analyze data on prospects to inform...
Top 10 Phone Systems That Work Best With Salesforce
Computer telephony integration (CTI) has transformed communications. This powerful technology — which enables computers to interact with telephone systems — lets companies...
5 Steps Towards Better Employee Engagement
Your favorite employee comes in every morning at 9 a.m. sharp, always smiling. He wishes you a good morning and gets right to work. Nothing seems out of the ordinary, right? But...