Why Publishing is the fifth “P” of...
Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four P’s are a widely used mnemonic device...
Marketing Automation and CRM Integration:...
Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Marketing automation’s...
Modern Strategies from Ancient Greece
he Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? American chief marketing officers...
9 of the best SEO tools to boost your SEO efforts
It doesn’t matter what the size or purpose of your website is, Search Engine Optimization (SEO) is critical if you want to be found on the melee that is the Internet. But you probably know this already. However, while...
A 6-Step checklist to get your online business...
The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe...