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5 Ways to Successfully Handle Negative Reviews

Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
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How to Build a Marketing-Driven Company Culture

Photo by rawpixel.com from Pexels What role does marketing play in your company culture? Generally speaking, marketing is important for two reasons. First, companies need to make...
myths

5 CX myths that can destroy brand reputation

In the last several years, the rise of customer experience as the main focus of most digital marketing campaigns has resulted in the proliferation of various CX myths. Many...
TEMPLATE

4 Problems with Employee Engagement Surveys

Employee engagement surveys are designed to provide employees with the opportunity to tell their management team how they’re feeling at work. That means all the positive AND...
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5 Steps Towards Better Employee Engagement

Your favorite employee comes in every morning at 9 a.m. sharp, always smiling. He wishes you a good morning and gets right to work. Nothing seems out of the ordinary, right? But...
time-management

Time Management Hacks for Marketers

The days seem to be getting longer, but for marketers, there’s no time like the present. With so much to focus on — from changes to Facebook’s privacy rules to updates to...
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7 Ways to Maximize Your Online Marketing Budget

Never take marketing as expenditure. In fact, it is great investment opportunities that can help your company grow in a longer run. When I started out my first Internet business I...
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5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...