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Category : Marketing

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why_publishing_fifth_p_marketing

Why Publishing is the fifth “P” of...

Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four P’s are a widely used mnemonic device...
modern_strategies_ancient_greece

Modern Strategies from Ancient Greece

he Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? American chief marketing officers...