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Marketing

HomeArchive by Category "Marketing" (Page 2)
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7 Ways to Maximize Your Online Marketing Budget

Never take marketing as expenditure. In fact, it is great investment opportunities that can help your company grow in a longer run. When I started out my first Internet business I...
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5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
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Why Publishing is the fifth “P” of Marketing

Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four...
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Modern Strategies from Ancient Greece

he Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and...
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9 of the best SEO tools to boost your SEO efforts

It doesn’t matter what the size or purpose of your website is, Search Engine Optimization (SEO) is critical if you want to be found on the melee that is the Internet. But you...
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The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says...
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The 5 pillars of great SEO copywriting

SEO copywriting. Does this conjure thoughts of a bespectacled man sitting in front of a typewriter, tapping away while smoking a pipe, his 1950’s hair slicked to the side and...
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Marketing: you’re doing it all wrong

You know that feeling you have when you’re considering a big purchase from a salesperson who’s practically salivating at the prospect for the sale? It’s as though you...