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Category : Mobile Marketing

HomeArchive by Category "Mobile Marketing" (Page 8)
bridging_digital_physical

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. As digital marketers, we’re obligated...
marketers_combat_mobile_ad_viewability_issue

How can marketers combat the mobile ad...

The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses. Mobile marketers lose $20...
first_mobile_marketing

What they haven’t told you about...

Any marketing effort should be driven by the fact consumers love their mobile devices. It’s of their most prized possessions. It’s their best friend, the object they always carry with them and most importantly,...