Multichannel Marketing

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5 Ways to Successfully Handle Negative Reviews

Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
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5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
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Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. As...
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