8 June 2017
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute...
30 December 2015
What should you charge for your product? Are you looking to create a low-priced item you can sell as a loss leader to bring in new customers? Or are you looking to create a high-priced back-end product to sell to your...
17 November 2015
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. As digital marketers, we’re obligated...
