5 Ways to Successfully Handle Negative Reviews
Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
Digital Trends and Technologies Transforming CX in Banking and Finance
The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not...
More Call Centers are Using Social Media for Customer Service – And It’s Working
*This post was guest-authored by Ryan Gould from Elevation Marketing* Instead of assigning social media to a separate department, many call centers are employing social media as...
5 Marketing Tactics to Increase B2B Sales
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
The challenges of attribution: Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels....
Pro tips for hitting the pricing nail on the head
What should you charge for your product? Are you looking to create a low-priced item you can sell as a loss leader to bring in new customers? Or are you looking to create a...
Bridging the digital and the physical
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. As...