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Category : Multichannel Marketing

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5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time...

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. As digital marketers, we’re obligated...