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Category : Native Advertising

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The ever-changing face of advertising

We see the recommended content/pages on our social media news feeds, which look like a part of the editorial flow of the page. This is an example of new-age native ads, writes Parveen Singhal Since ages, we all have...
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3 bad practices sabotaging your native...

Native advertising is a form of paid channel that is often lauded as the ultimate, non-interruptive way through which brands can connect with current or prospective customers. Unsurprisingly, then, the tendency so far...