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Category : Native Advertising

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How to win with native video

Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. A year ago, the UK agency Mirriad reported that 90...

The clock is ticking for brands to ‘go

For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is not click bait, it is not just about...