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Category : Native Advertising

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The truth about native advertising

David Ogilvy, famous for many quotes, said “People read what interests them, and sometimes it’s an ad”. Lauren Quaintance, head of content for Story(ation) reminds us here native advertising is nothing new… Long...

The conundrum of modern advertising

What is BEM and how does it apply to native ads? There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to consumer preferences and new...