8 September 2017
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally misleads audiences, allowing advertising to...
19 April 2017
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your...
3 April 2017
Adotas recently caught up with Robert Wildner, Glispa Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile. Q: Programmatic and native...
23 March 2017
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. A year ago, I wrote in...
22 March 2017
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads. According to a report on Shopify, global...
