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6 ways business media makes money
Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
What is RTB advertising platform?
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
Native programmatic is still integral to digital marketing strategies
A more traditional approach to collaboration goes a long way Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
Outdoor advertising braced for its programmatic moment
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector,...
How advertisers can use programmatic to bolster their brand
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the...
Improving revenue with programmatic advertising
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
Why programmatic provides a better digital marketing landscape
It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and...
Video is the holy grail of influencer marketing
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with...
The CMO shift – how mobile programmatic is changing the game
It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes, says Jayesh...
What to know before shifting your programmatic budget to mobile
Advertisers are diving headfirst into mobile advertising. A report by eMarketer predicts that by 2019, mobile advertising is expected to represent 72% of all U.S. digital ad...
Why marketers should consider in-app advertising
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
Will 2020 be the year when programmatic grows up?
The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to...
How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results...
A new dawn for programmatic display in a post-GDPR World
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy...