Programmatic

HomeArchive by Category "Programmatic"
rtb

What is RTB advertising platform?

It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
want-to-know

What advertisers want to know about programmatic

Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
improving-revenue

Improving revenue with programmatic advertising

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
Price action ISN’T the Holy Grail - Trading Holy Grail

Video is the holy grail of influencer marketing

It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing...