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Category : Programmatic

HomeArchive by Category "Programmatic"
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5 ways to use data-driven advertising

Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics has made it possible for marketers to...
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Unlocking B2B programmatic Success

B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice President, Anudit Vikram, explains what you need...