13 July 2018
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is infinitely sharper. Using vast swathes...
29 June 2018
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
11 June 2018
We have programmatic advertising to thank for the internet’s wealth—and privacy problems. And we have Right Media to thank for programmatic ads. It is now exceedingly normal to get stuff delivered from the internet,...
4 June 2018
Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics has made it possible for marketers to...
31 May 2018
B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice President, Anudit Vikram, explains what you need...
