9 January 2019
A more traditional approach to collaboration goes a long way Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
9 October 2018
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the...
3 October 2018
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the industry has taken programmatic to its...
27 September 2018
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment. Eyeota general manager...
