5 ways to use leftover marketing budget right now
End of year tactics that can push you closer to your goal This time last year, your team probably sat down to determine your marketing budget for 2019. And now that the year is...
The 4 best types of digital advertising and when to use them
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of...
Which social media channels will best benefit your business
Every business today needs to be on active social media. There are a lot of different social media channels available, and you might be wondering which is best. While any company...
10 tips on how to improve your social media
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media...
10 skills every social media manager should have
Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the...
Creating content that performs in search & social
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You...
5 Ways to Successfully Handle Negative Reviews
Reviews are an essential part of doing business, you can’t escape them, and if you do your job the right way you can even turn them into a powerful tool that will help your...
How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
Top tips to grow your business by increasing brand exposure
Advertising is far from the only or the best way to get your brand in front of the right audience. In fact, younger generations prefer other forms of engagement that are more...
How hashtags can supercharge small business marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more...
5 Methods to Boost Your Company Image
In the era of startups and a flourishing business eco-system, a company cannot afford to remain in the shadows, or to ignore a reputation issue. Many new companies do their best...
12 social media audit secrets you need to know
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...
Small business marketing tips that are often overlooked
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow....
The five facets of media
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. I recently overheard a...
A better media is possible
Trust in tatters. Business model busted. And journalism under attack from all sides. So why does Vanessa Baird think that the news media has a bright future? For the past few...