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Category : Social Networks

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How social media builds brands

Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is now officially mature – it’s...

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by...