12 October 2018
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola...
25 July 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020 the average person is expected to...
3 July 2018
You don’t have to dig deep to understand why video advertising is becoming the dominant force in the digital marketing universe. Attention spans are dwindling to a point where people are spurning large volumes of text...
10 May 2018
Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. A year ago, the UK agency Mirriad reported that 90...
22 March 2018
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. Mobile apps have the power to do many things, and you’ll need to make choices...
