Display advertising is a form of digital advertising that involves displaying promotional content on websites, apps, and other online platforms. This content can take various forms, including banner ads, video ads, and rich media ads. It can target specific audiences based on location, demographics, and interests.

One of the main benefits of display advertising is that it allows advertisers to reach a large and diverse audience. Because display ads can be placed on a wide range of websites and apps, they can be seen by many people, making them an effective way to reach a broad audience. Display advertising can also be highly targeted, allowing advertisers to reach specific audiences based on various factors. This can make it more effective at driving conversions and getting the right message in front of the right people.

Display advertising can be a powerful tool for advertisers looking to reach a large and diverse audience and visibly and effectively promote their products or services effectively.