Native advertising is a form of digital advertising that involves the integration of promotional content into a website or app in a way that is consistent with the look and feel of the surrounding content. The goal of native advertising is to provide a seamless and natural experience for the user so the promotional content feels like a natural part of the website or app rather than a separate advertisement.

Native advertising can take various forms, including sponsored content, in-feed ads, and recommended content. It can be used to promote a wide range of products or services and target specific audiences based on location, demographics, and interests.

One of the main benefits of native advertising is that it can be more effective at capturing the user’s attention and driving engagement because it is less intrusive than other forms of advertising. It can also be more effective at driving conversions because it is more likely to be seen as relevant and valuable by the user.