Being able to identify the best formats to achieve your goals is essential to create successful advertising campaigns. In the digital age, the internet represents a new playing field, which also allows the use of less invasive formats. The trend towards users’ advertising satiety is getting worse.
If you want to continue interacting with your audience effectively, it is highly recommended to make good use of digital advertising tools.
What is digital advertising?
Digital advertising encompasses all brand communication as well as promotional strategies through digital media , that is, through internet platforms and tools. Learn more about Construction digital marketing
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New technologies have changed advertising and although traditional methods are no longer as effective as they once were, for the savvy marketer there is no shortage of quality traffic sources . Here are some of them.
Types of digital advertising
We spend so much time on the internet and consume content of such diverse types and forms that a great diversification of online advertising has been created. It may seem a bit overwhelming at first, but deep down it’s a bonus. Not all campaigns are the same and not all targets behave the same . Knowing several methods will help you choose the most suitable for each occasion.
Branded content: This is one of the least intrusive advertising strategies because it doesn’t look like advertising. Live in the daily communication of the brand by all the means you use. Just by publishing something online you are already reaching a lot of people, some potential consumers, therefore creating smart content strategies that present your brand in the right way is a good recruitment mechanism. The fact that it is not very intrusive makes it highly recommended, because it will not produce the rejection produced by advertising that tries to sell you something in a too obvious way .
Native Ads : Another very unobtrusive option. They are so called because they are camouflaged with their environment and seem native content of the page where they are. To use them effectively, it is advisable to redirect the user to a landing page with relevant content before the actual advertising, otherwise we run the risk that they feel somewhat misled and associate the brand with something negative.
SEM: SEM advertising works with keywords and can help you improve the positioning of your pages. With this method, ads are inserted in search engines similar to the results but with the word “ad” next to it. There are two subcategories:
Google Adwords: One of the most used digital advertising tools, because they allow you to take advantage of existing search intentions in users. They can also have various formats.
Advertising in RRSS: These platforms have no waste as sources of lead capture. Think about how much time an average person spends on various social networks. Only with that you can get an idea of the amount of impacts you can generate. Almost all networks have the option to create campaigns.
- Facebook Ads
- Instagram Ads
- Twitter Ads
- Linkedin Ads
- LinkedIn Ads
Email marketing : This method can be very effective for informing users who have already shown interest in your brand or have subscribed to your newsletters about new services and products . You can also use it to make reminders of promotions and offers that end soon or re-impact users who have not interacted with your brand in a while. Of course, the key, as with all these methods, is not to get heavy.
Mobile Ads: More and more online content is accessed through mobile devices. You cannot ignore this source of traffic if you want to create effective advertising. Keep in mind that you may need creatives of different sizes and formats for different devices, since it is important that the campaigns are well optimized to have an effect. Yes, it requires a bit more work, but it also gives you an opportunity to create somewhat more customized ads for different targets, which can generate more responses.
Advantages of digital advertising
Advertising investment in digital media has exceeded that of television in recent years, internationally. This means that we are in the middle of a paradigm shift.
As technological advances change our lives (from how we consume entertainment, to how and where we shop, to how we communicate) users are “immunized” against what they have already seen and experienced hundreds or thousands of times. However, opportunities are also created to reach them by innovative methods that they have not yet been able to abhor.
In addition, digital platforms have certain indisputable advantages over traditional advertising methods.
One of them is greater visibility. The Internet does not turn off, and it also reaches a large part of the planet, regardless of geopolitical borders. That puts you in front of your users 24 hours a day, all over the world .
Digital advertising also represents a lower economic investment than traditional media, in most cases. This also means that small companies can compete in the same market as large international companies despite having a small budget.
As we have already seen, online advertising campaigns can take a variety of forms and use various formats . This way you can reach a large number of users, and give them more personalized content, as well as test what works and what doesn’t and adjust accordingly. They also allow you to segment your audience to track each group separately and create the appropriate content in each case.
Creating digital ads requires less time and also allows you to make modifications on the spot . Especially through programmatic advertising. In this way your campaigns are always optimized and you do not miss any opportunity . Your campaigns never stop working on digital platforms and you can use them to constantly collect data about your audience. All that information helps you to continue improving and adapting to changes in your audience.
by Twinkle Goel
source: News Patrolling