As far as social media platforms go, Instagram is booming. Over 1 billion people use Instagram monthly, and the app gets 500 million daily users. It's a platform that people use to become influencers and become influenced.

Because it could be the perfect move for your business to increase sales, advertising allows you to create brand exposure and awareness, and it can gain new followers that otherwise would never see your brand or content. It can also drive more traffic to your website.

Unfortunately, you won't know until you try. Instagram ads are perfect for trial-and-error scenarios. Try making one of each type of ad and seeing how each one performs. Try boosting posts to different audiences and see which posts get the most engagement. You can even try using different budgets to see what the difference in engagement and impressions is like. Instagram ads allow you to play around with formatting and ad style to find the best ad for your brand. You'll never know if it works for you until you try it!