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Frequently Asked Questions
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If your website is not appearing in search engine results, there could be a few reasons for this. To check if your site has been indexed, you can run a site search on Google by entering "site:yourwebsite.com". If your website's pages are listed, your site has been indexed. Some possible reasons for your website not ranking could include the following:
- Your site is new and lacks the authority to rank for competitive search queries. It takes time to establish your website as a reputable source and earn high rankings.
- The content on your site does not match the searcher's intent or is not as high quality as the pages that currently rank for the queries you are targeting. It is essential to ensure that the pages on your site are at least as good as or better than those already ranking.
If you do not see any of your website's pages listed when you run a search, it could mean your site has not been indexed. This could be due to the following:
- Your website is blocking search engines from crawling or instructing them not to index it. You will need to remove any blocks or noindex tags to fix this issue.
- Your site was recently launched (within the past few days) and has not yet been submitted to Google or linked from any other websites, which means it has not been indexed yet. You can set up Google Search Console and request indexing to fix this.
- Your site has received a manual penalty for violating Google's Webmaster Guidelines. This is unlikely unless you have been using unethical SEO tactics.
It's also worth noting that there could be other reasons your site is not ranking, such as technical issues or a lack of inbound links.
Before you implement an SEO strategy, you must clearly understand the keywords and phrases people use to find businesses like yours on Google.
You can use tools like Google's Keyword Planner to research relevant keywords and see their monthly search volume. Using these insights to inform your strategy, you can better understand the terms people are searching for and optimize your site accordingly.
The answer to how long it takes for a website to rank on Google is: it depends. In the past, it was possible to launch a website, optimize the title tags, and rank within a few weeks. However, this is no longer the case. Google now ranks relevant, authoritative websites that have reached the top. It takes time for a website to perform organically and build the necessary authority.
A general estimate would be between six months and one year, but this can vary based on the level of resources you devote to your SEO strategy, the level of competition, and the actions of your competitors targeting the same queries. Ultimately, the key to ranking well on Google is to deserve to be there by producing high-quality content and building up your website's authority over time.
To create optimized content for search engines, you need to consider SEO as an integral part of the content creation process. Here are some steps to follow:
- Begin with keyword research to understand the terms people are searching for and determine the search intent.
- Use this information to inform the format and content of your piece, as well as to ensure that your on-page SEO is appropriately set up.
It's important to note that SEO-friendly content does not mean keyword-stuffed content. Instead, it should focus on providing valuable information and a good user experience.