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How to drive more traffic to your WordPress blog

WordPress is a beloved Content Management System and blogging is a highly idolized profession.

The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right?

The figure also points towards the mammoth online competition faced by all the existing blogs and even the new ones coming up. Since the viewership is divided among so many online resources, earning your blog’s fair share of traffic can be a tough task.

Driving traffic to a blog has never been an easy or low-cost (whether in terms of money, time, or effort) endeavor. Some of the world’s most amazing blogs follow a full-fledged guide in order to drive traffic to their WordPress blogs.

We have the guide for you, right here.

Make your blog blazing fast

By this time, probably everyone knows that if your blog/website doesn’t load within three seconds, the blog abandonment ratio will be high, and that isn’t favored by search engines.

A fast loading speed will make sure that your blog’s dwell time is substantial and that people readily visit your posts again and again.

Regular blogging is the key

Successful bloggers make sure that they put up stuff for their audience to see on a regular interval, as promised. When loyal readership begins to build on your blog, you will have to be disciplined by bringing up new content every time.

If you are someone who has a hard time maintaining uniformity, WordPress’ Editorial Calendar plugin can be your solution. This plugin helps you schedule your next blog post and if need be, you can have a look at whatever you have planned for the next week or month.

Publishing new blog content regularly will engage your followers when they come back to your blog looking for new stuff.

Produce rich content

Every other effort of bringing traffic to your WordPress blog will fail if your content isn’t worth the audience’s time and online attention. You need to master your niche and come up with good blog posts, videos, infographics etc. that are unique to their core.

Even if you are going to talk about something which has been excessively presented before by other blogs, make a point to strategize well in advance, produce rich content, use high-quality images and videos to garner attention and induce visual stimulation.

Incorporate internal linking

When your blog visitors land on a specific post or page of your blog, they might take away the information from that specific resource and leave your website.

Incorporating internal links, which point to other pages and content on your blog, will encourage visitors to follow those links instead and spend longer browsing your blog. This also boosts page views of your blog, helps your blog crawl and get indexed – improving your page rank.

You can also put up ‘Featured Posts’ on your blog’s homepage which is a great way of promoting an existing post that already has a high number of page views and comments. Since this particular post on your blog has its fair share of popularity, you can as well cash it a bit more.

‘Related Posts’ are another great way of encouraging internal linking on your blog, where the audience gets to read content related to a specific topic.

For example, if you just published a post ‘The best photo editing software in 2018’, you can link it to related posts such as the best free photo sharing websites and tips to edit your photos for free. WordPress’ Contextual Related Posts plugin is a great one to use for this: it automatically displays posts that are related to the current post, based on the post title and content.

Focus on your blog’s user experience

There is no denying the fact that the user-experience of a blog or any other online resource should be the top priority of a website/blog owner. Only when your visitors glide through your pages, will they really mean to value the integrity of your resource.

Here are a few pointers to help you upscale your blog’s user experience.

1. Breadcrumbs

You can set up a page navigation hierarchy on your blog pages so that blog visitors are able to figure out their location on your blog and the way back to where they started to surf.

2. Don’t pester your audience with dead links and pages on your blog

These are plainly irritating and mess up with the impression of your online resource, no matter how amazing it is. Dead links are a big turn-off for the audience.

3. Keep testing

Keep testing your blog for any shortcomings, so that you can figure them out before your blog audience does.

4. Make your navigation seamless

Make navigation seamless so that your audience can move ahead with your blog the way you want them to. Hassle-free navigation ensures that your visitors will stay on your blog for longer, instead of getting frustrated and giving up.

5. Be smart with categorization

Let’s consider a scenario. If you are a lifestyle blogger, you will definitely be blogging about several niches under this large umbrella. It is always a good idea to not put up everything in a messy manner; instead, categorize it under different pages such as ‘Latest fashion’, ‘Celebrity favorites’, ‘Make-up’, ‘Latest trends’ etc.