Google Ads is an online advertising solution businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

Start by selecting your goal, like getting more visitors to your website or more phone calls to your business.

Next, select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
Finally, craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking or calling your business.

Smart campaigns are an advertising solution designed to help small businesses promote their products and services online. Smart campaigns let advertisers choose their business goals and where they want to advertise. Google then uses machine learning to deliver results tailored to those goals. These campaigns use smart technology to monitor and continuously improve your ads' performance, so you can spend more time on other business tasks.