Connect with your audience: Ads that play on or run next to YouTube videos can help you connect with potential customers uniquely and memorably. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.

Reach the right audience: Reach your customers on YouTube by topics, keywords, or demographics, like "women under 35."

Create a campaign in only a few minutes: Create your Google Ads account, set up a campaign, and reach your audience.

Measure your success: Find out if you're reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the "Analytics" tab in your YouTube account to learn more about your viewers. For example, you can see which videos your customers are watching and for how long.

All ads and creatives must comply with Google’s advertising policies. When making your creatives, follow the guidelines to give your ads the best chance of reaching customers and driving performance for your business.

You can only target ads to countries where YouTube allows ads. Availability may differ between countries. See the list of supported countries.