Main Description: Look, digital marketing is in a state of change. The things that worked only a few years ago might not run as effectively in 2021. But luckily, we’ve got a plethora of useful apps to help you stay on top of all the latest trends. Let’s take a look at the twelve best of them.
Thanks to the advanced technology in smartphones, we can access games, websites, and apps that control our entire business. So it’s possible to manage your brand and company without even opening a computer or laptop. Whether you run a complex eCommerce site, or an online store, in many cases, reading marketing books like Book of Ra or using the applications will even improve the workflow.
One area where applications have proved to be especially useful is digital marketing. As we all know, the rules of online advertising change constantly, and it’s not easy to keep up with the changes. But digital marketing apps can help us to follow all the latest conversion-boosting trends and stay steps ahead of competitors. And to help you choose the best apps from the enormously wide selection, we’ve come up with this list of the top twelve ones in 2021. Check it out.
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- Canva
Images are super important for all social media posts. So why not make them look as good as possible? With the help of the Canva app, anyone can create great-looking images using the drag-and-drop features and pre-built templates. And as a bonus, Canva even lets you share your creation across different social media platforms.
- Buffer
If you have accounts on all major social media platforms, it might get tricky to schedule all the posts. And rather than announce digital marketing apprenticeships to handle such tasks, you can use the Buffer app. It makes sure everything you post on various platforms will get published at the right time for maximum impact.
- Facebook Ads Manager
When it comes to digital marketing for small businesses, running ads on Facebook is one of the most effective approaches. That’s because most potential clients have an account on the platform. And Facebook has made tracking your campaigns super easy with their Ads manager. This free app helps anyone create ads on Facebook and lets you know if your advertising costs are paying off.
- SEMrush
Search engine optimization (SEO) is among the digital marketing basics that cannot get overlooked. If you rank high among the search results, Google will send loads of qualified leads your way. And to achieve that goal, you need to find the right keywords to embed in your content. And SEMrush shows you the top-ranking keywords in your niche.
- Hootsuite
The thing is that a clear overview of how your campaigns perform is a must to reap digital marketing’s benefits. And Hootsuite lets you compare your marketing efforts across all the platforms and spot the winning strategies. Plus, it comes with a large selection of inbuilt analytics tools.
- Mention
Whether people rave for a jackpot they won from a Mr Bet game or praise the customer service in their local bike shop – Mention can monitor everything that’s said online. The app tracks news sites, blog posts, social media, etc., to bring businesses a comprehensive picture of how they get perceived on the internet. And yes, you can also use Mention to learn about the online reputation of your competitors.
- Lemlist
Digital marketing, by definition, also extends to the emails you send out. And Lemlist helps you time your messages to make sure they get opened. Plus, it offers many personalization tools that make your recipients feel like you’re writing specifically for them.
- Grammarly
Making sure your text is without typos has never been easier. The Grammarly app corrects your errors automatically and suggests better phrasing options. So in time, it also improves your skills as a writer.
- REP
Letting influencers promote your products is a powerful way to gain a new audience. And to make the collaborations effortless, REP brings you together with the influencers. The app even lets you send payments to your promotors.
- Loomly
With so many online marketing channels, handling your calendars and workflows can become overwhelming. Loomly lets you work out a schedule for all your advertising actions in one convenient application. It even monitors what’s trending on the internet to give you fresh content ideas.
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- Plai
It can get pretty exhausting to log into YouTube, Google Analytics, Google Ads, etc., to see how your content across channels is performing. Plai combines all the analytics in one place. Plus, it helps you with keyword research and shows you which topics are trending in your niche.
- Over
Over is an app with graphics templates that enable you to create color palettes and fonts for your social media content. You can even use it to make a memorable logo for your brand. It’s one of those digital marketing tools that can help you make your Facebook posts pop out in people’s feeds.
In Summary
So this was our overview of the best applications for digital marketing, with examples ranging from SEO tools to grammar correctors to social media management tools. They’ll help you create the most engaging content, organize your workflow, and create a memorable online presence for your brand. But overall, the benefits of these apps are bound to win you new clients and increase your revenue. What could be better for the upcoming year?
Which digital marketing questions do you wish to get answered the most? Leave these in the comments.
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by Jeffrey Bishop
source: Jeffrey Bishop
Author’s bio:
Jeffrey Bishop is a web designer who specializes in developing apps for various marketing purposes. He believes applications are an excellent way to keep track of how your ads perform and which areas need tweaking. Jeffrey also enjoys writing blog articles on application design and use.