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Social media marketing podcasts you should know

A recent article on 15 Search Podcasts led to a lot of suggestions and questions around the availability of good digital marketing podcasts in general. So, as a follow-up, I’ve compiled 18 digital and social media marketing podcasts to add to your playlist. If you’re not already a fan of podcasts, give a few of these a listen and they may get you hooked.

The list includes a mixture of long-running shows, newer additions, and varying lengths and formats to give you some options and variety in your listening life.

Content Warfare Podcast

Ryan Hanley

Ryan is the host of the Podcast and author a book Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online. The podcast is mostly an interview style series where Ryan addresses trends and interviews content creators and thought leaders.

Recently, Ryan dedicated 15 episodes of the podcast to air the audio version of his book. He also took five weeks off to start a new podcast on BLAB with Marcus Sheridan, The Hot Seat Podcast.

Content Inc.

Joe Pulizzi

Joe bills this podcast as delivering, “one actionable content marketing thought each week in five minutes or less.” Think of this as the Twitter of podcasting where you get consumable, focused soundbites.

The podcast is delivered in a straight-forward manner with Joe reading a prepared script – sort of a verbal blog. If you’re looking for quick advice on specific pain points, check this one out.

Content Pros Podcast

Chris Moody and Randy Frisch

This interview-style podcast highlights the trends in content marketing and thought leadership from people leading content marketing strategy, operations, measurement, staffing, and other practices.

Guests on this 30-minute podcast share “how to” tips and talk about the reasons behind the current trends in content marketing.

The Marketing Companion

Mark Schaefer and Tom Webster

Mark and Tom offer humor and banter along with in-depth discussions about issues and trends in content, social media, and digital marketing.

This 30-minute show is a good resource for anyone looking for advice on topics varying from starting a blog to trends on Twitter and Facebook.

Duct Tape Marketing

John Jantsch

Every Wednesday John interviews experts and thought leaders to bring tips, tactics, and resources to his audience. Past shows have highlighted getting started with blogging, SEO best practices, understanding social media, and strategies for business growth.

The 30-minute episodes are geared toward small business owners and marketers and entrepreneurs looking for tips and tricks for using digital marketing and search to grow their businesses.

Marketing Over Coffee

John Wall and Christopher Penn

This weekly half-hour podcast features the hosts talking about news, trends, and devices in marketing. They keep the conversation fresh by interviewing people in the industry who are evolving marketing practices or authors writing about marketing innovation.

Six Pixels of Separation

Mitch Joel

Every Sunday Mitch conducts an hour-long interview with thought leaders and authors of books around the areas of marketing, communications, and best business practices. This is not strictly a digital marketing podcast, as he talks to people who are innovating in other areas of business success.

Mitch’s podcast has been around long enough to boast more than 500 episodes and he hasn’t run out of people to interview. This show is an inspiration to anyone considering starting their own podcast and wondering if they’ll have enough to say.

The Bean Cast

The Cool Beans Group

Host Bob Knopp puts together a lively show every week with a panel of guests who weigh in on topics around marketing, advertising, and public relations. Bob keeps the conversation lively and fun while keeping the discussion relevant and newsworthy.

This hour-long podcast is published every Sunday and includes a section, “AdFail5”, where Bob explores a promotion, ad campaign, public relations campaign, or marketing event that didn’t work.

Social Pros Podcast

Jay Baer and Adam Brown

Jay and Adam team up every week to interview social media practitioners to discuss their insights and the current trends in social media. This podcast is completely focused on social media and all the issues and topics of interest to people actively using social for business.

The 45 minute to hour-long episodes end with “The Big Two” – rapid fire answers to two important questions.

Social Media Marketing Podcast

Michael Stelzner and Social Media Examiner

This show is a place for social media practitioners to get ideas for tactics and strategies to help make their efforts more effective. In addition to talking with guests about topics of interest in social, Michael includes information about new technologies and gadgets of interest to his audience.

This nuts and bolts podcast gets down to talking about what works and what doesn’t for 45 minutes every week.

The Mad Marketing Podcast

Marcus Sheridan

“The Sales Lion” uses this 30-minute podcast to offer advice to marketers and voice his opinion on trends. He weighs in on opinions from other thought leaders and talks about how he has applied strategies to his own business.

Marcus is an enthusiastic speaker who lives by the mantra, “They ask, you answer” and dedicates his podcast to answering questions from marketers.

Marketing Smarts

Marketing Profs

Kerry O’Shea Gorgone spends 30 minutes every episode interviewing marketing experts and authors about topics related to marketing including branding, social media, customer success, digital marketing, lead generation, and more.

Every episode begins with a snippet from the interview to give the listener an idea of the focus of the conversation and the personality being interviewed.

Social Media Marketing Happy Hour

Dawn Marrs Ortiz and Traci Reuter

Five times a week, Dawn and Traci discuss best and worst practices for using social media to grow a business. Focused on advice for small business owners and entrepreneurs, these two provide instruction and insights 15 minutes at a time.

If you’re wondering how to leverage social media and use Twitter, Snapchat, LinkedIn, Facebook, and all the rest to grow your business, this show will give you the tips and tricks you need.

Social Zoom Factor

Pam Moore

Pam has been named a “Top 10 Social Media Power Influencer” by Forbes magazine. During her show, she shares her considerable experience to provide actionable tactics and strategies for businesses of all sizes using social media as part of their marketing mix.

The podcast airs five days a week for 30 minutes. If you’ve never heard this podcast you have over 200 episodes to choose from to ideas you can implement immediately.

Content Marketing

Rachel Parker

Rachel uses her podcast as a platform to talk about the who, what, why, and how of content marketing, Each episode begins with a segment, “News you can use” where Rachel reviews current news and talks about recent content that either worked, or didn’t. The spotlight segment is the meat of the podcast where Rachel discusses an issue or trend and offers advice on content marketing best practices.

Content Marketing lasts 20 min to an hour every week. Each podcast has a corresponding blog post that includes resources and links discussed on the show.

Content Champion Podcast

Loz James

A list of podcasts isn’t complete without including at least one from the UK. Loz offers a weekly interview-style podcast where he talks to content marketing practitioners specifically about the strategies, tactics, and tools that have helped them succeed.

The weekly podcast is educational in nature and often includes step-by-step instructions and how to’s to improve your content marketing practice.

Content Matters

Andy Crestodina, Barry Feldman

A fairly new podcast, Andy and Barry started this podcast in November 2015 to help educate content marketers and provide specific tactics to improve content marketing efforts. Content Matters airs twice a month and focuses on things that “matter” for marketers.

“Your website is the mousetrap and your content is the cheese,” according to Andy and Barry. Each podcast addresses one bite-sized tactic with specific ideas and tips on how to execute that tactic immediately.

First Click Inc.

Chase Reiner

First Click, Inc. is a fairly new podcast with 35 episodes to date. The podcast is recorded in two formats, interviews and tool reviews. The interview episodes last about 20 minutes and focus on experts in the fields of SEO, SEM, and social media.

The First Click podcast varies in length along with its format. Interviews typically last about 20 minutes while tool reviews are around five minutes each.




by Erin Robbins O’Brien