Main Advantages And Challenges Of Display Advertising
Display advertising refers to the use of banner ads, videos, and other types of media on websites and social media platforms to promote products or services. These ads can be...
4 Tips To Maximize Your Ad Spend And Protect The Customer Experience To Boost Campaign Conversions And Customer Loyalty
How to ensure no ad dollar is wasted in an economic downturn When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know...
How to evaluate site quality for link building
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. How to evaluate a site for “quality” is among the most...
Traditional marketing vs digital marketing
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
PPC automation, human input & follow through = secret sauce
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing...
Improving revenue with programmatic advertising
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
Digital is the brave new ‘health care’ advertising world
I was fascinated as I watched Facebook CEO Mark Zuckerberg’s testimony in April before a committee in the U.S. Senate where he explained how Facebook makes $11 million per...
Why native advertising and branded content works
In an interview with TechRepublic, Adweek’s Josh Sternberg talked about the blending of editorial and advertising content as a tactic to capture more consumer attention....
How programmatic is changing the way advertisers do business
Programmatic advertising has changed the way advertisers do business online, with inventory buying and selling decisions made in real time. In terms of ad execution, what is...
Get paid for clicks and conversions!
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