10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
How influencer marketing can survive the oncoming recession
As millions of Americans continue sheltering in place and weekly unemployment numbers continue to bring bad news, it’s clear that the COVID-19 pandemic is having a negative...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. The proliferation of digital channels and devices has made it difficult for...
5 must-adopt marketing skills
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
How to position your product in a niche market
Just because what you’re selling is unique doesn’t mean it can’t find its audience. When you have a niche product — something that positions a unique...
Business news publishers are investing in brand content studios to attract more B2B clients
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
How should digital ad effectiveness be measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. As we close out 2018, most of us...
How to boost your PPC profit this holiday season
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk...
3 reasons you’re not seeing tangible ROI with your social media efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the...
Outdoor advertising braced for its programmatic moment
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector,...