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ppc-keywords

What are keywords & how they work in PPC

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you’ll never be...
b2b-predictions

5 predictions for B2B marketing in 2019

Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. As we close out 2018, most of us have already been spending the last couple...