How branding supports search engine marketing success & ROIs
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. For many search engine marketers, branding...
PPC automation, human input & follow through = secret sauce
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing...
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Customer personas can transform seo, ppc and content marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user,...
The time for diversity in advertising is now
Here’s how to make it happen, and why it’s so crucial to our common culture. The United States is one of the most ethnically diverse countries in the world, but...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
How influencer marketing can survive the oncoming recession
As millions of Americans continue sheltering in place and weekly unemployment numbers continue to bring bad news, it’s clear that the COVID-19 pandemic is having a negative...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. The proliferation of digital channels and devices has made it difficult for...
5 must-adopt marketing skills
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
How to position your product in a niche market
Just because what you’re selling is unique doesn’t mean it can’t find its audience. When you have a niche product — something that positions a unique...
Business news publishers are investing in brand content studios to attract more B2B clients
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...