A guide on changing face of digital marketing
What are the perks of being a 90’s kid? We all are witnessed the growth of a field named Augmented Reality (AR). Jurassic Park, Godzilla, and Terminator are the products of...
Traditional marketing vs digital marketing
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
Understanding digital marketing is a must for broker success
In today’s landscape, marketing is essential because it provides you with the opportunity to showcase what you have done, what you are doing, and what you will do in the future....
Digital marketing mania: A word of caution while businesses are pivoting online during lockdowns
Across the nation, various stages of lockdown have returned. This has had the same effect on digital marketers like myself as it did last time: there is a sudden surge in...
What are the top 10 data analysis mistakes digital marketers make?
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for. Reporting and data analysis inevitably encompass a...
How branding supports search engine marketing success & ROIs
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. For many search engine marketers, branding...
PPC automation, human input & follow through = secret sauce
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing...
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Customer personas can transform seo, ppc and content marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user,...
The time for diversity in advertising is now
Here’s how to make it happen, and why it’s so crucial to our common culture. The United States is one of the most ethnically diverse countries in the world, but...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
How influencer marketing can survive the oncoming recession
As millions of Americans continue sheltering in place and weekly unemployment numbers continue to bring bad news, it’s clear that the COVID-19 pandemic is having a negative...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. The proliferation of digital channels and devices has made it difficult for...