13 July 2018
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is infinitely sharper. Using vast swathes...
29 June 2018
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
26 June 2018
Deciding to become a freelancer is probably one of the best decisions you can make. Apart, from giving you control over your time freelancing can earn you good money. But to be extremely successful they are several...
18 June 2018
Retailers using display advertising purely for branding purposes are making a mistake. Display provides an opportunity to engage in direct response advertising—that is, to get a specific, measurable response to...
11 June 2018
We have programmatic advertising to thank for the internet’s wealth—and privacy problems. And we have Right Media to thank for programmatic ads. It is now exceedingly normal to get stuff delivered from the internet,...
