How social media builds brands
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is now officially mature – it’s...
Should brands bring their programmatic...
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting towards an increasingly accessible set of...
What is brand management?
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix...
5 unique ways every business can find to tell...
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to incorporate storytelling into your...
Should branding begin with the product or the...
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live or die. You need to look into the minds...