Top tips to grow your business by increasing brand exposure
Advertising is far from the only or the best way to get your brand in front of the right audience. In fact, younger generations prefer other forms of engagement that are more...
How social media builds brands
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is...
Should brands bring their programmatic advertising in-house?
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting...
What is brand management?
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a...
5 unique ways every business can find to tell their brand story
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to...
Should branding begin with the product or the company’s values?
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...
Effective Marketers sell to customers on both the product and the brand
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...
3 Key Areas Where a Strong Corporate Brand Adds Value
Look at many B2B companies today, and you’ll find they often do a much better job of marketing product brands than expressing the virtues and values embedded in the company. In...