Fresh content as a google ranking factor: what you need to know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Fresh content helps you rank better in...
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today’s marketing technology solutions. Consumer demands are ever-evolving. It’s what makes the role of the marketer...
Google Alerts not working, here are 3 free alternatives
Here are some free alternatives to use as a backup when issues prevent Google Alerts from working properly. Google Alerts is not working, the company advises. An issue has been...
10 blogging tips to capture the right audience (and keep them)
It’s time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. Got a solid blogging strategy? I’m here to...
Three organic search opportunities for your local business
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence Local marketing has...
How to find what’s trending: 14 tools for topic inspiration
Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. One of the most effective ways to connect with your...
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success...
Post-COVID-19 strategy to restore your social media reputation
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. COVID-19 has had an impact...
Top tips to grow your business by increasing brand exposure
Advertising is far from the only or the best way to get your brand in front of the right audience. In fact, younger generations prefer other forms of engagement that are more...
How social media builds brands
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is...
Should brands bring their programmatic advertising in-house?
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting...
What is brand management?
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a...
5 unique ways every business can find to tell their brand story
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to...
Should branding begin with the product or the company’s values?
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...