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Tag : brand

HomePosts Tagged "brand"
social-media-brands

How social media builds brands

Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is now officially mature – it’s...
programmatic-advertising

Should brands bring their programmatic...

The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting towards an increasingly accessible set of...
brand_management

What is brand management?

As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix...