1 October 2020
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. COVID-19 has had an impact...
26 November 2018
Advertising is far from the only or the best way to get your brand in front of the right audience. In fact, younger generations prefer other forms of engagement that are more...
28 December 2017
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler Digital advertising is...
13 October 2017
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting...
15 June 2016
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a...
12 April 2016
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to...
11 February 2016
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
23 July 2015
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...
14 May 2015
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...
24 March 2015
Look at many B2B companies today, and you’ll find they often do a much better job of marketing product brands than expressing the virtues and values embedded in the company. In...