14 March 2017
Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been well discussed elsewhere. But...
8 March 2017
It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is true, the question becomes; what about...
19 April 2016
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. How about a collaboration with a pet celebrity? Animals rule the web...
8 March 2016
I recently accepted an invitation to sit on the Advisory Board of a local small business. I’ve been watching this enterprise since they started three years ago and have been consistently impressed with their...
25 February 2016
Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological...
