17 June 2020
As any experienced business leader knows corporate events can offer numerous benefits if planned and organized correctly. Looking at the matter strictly in-house, these company...
24 December 2019
Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
13 November 2019
The advent of social media has introduced so many things that were not here about a decade ago. For instance, “selfie” is a word that came to be because of social media. But...
12 April 2019
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to...
25 June 2018
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow....
4 May 2018
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...
3 April 2018
Chris Kelly, Founder, and CEO, Survata, gives insights on how to improve digital advertising in general and programmatic in particular The last year brought a reckoning to...
14 March 2017
Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue...
8 March 2017
It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is...
19 April 2016
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. How about a collaboration with...
8 March 2016
I recently accepted an invitation to sit on the Advisory Board of a local small business. I’ve been watching this enterprise since they started three years ago and have been...
25 February 2016
Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a...
11 February 2016
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
2 February 2016
Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful...
27 January 2016
You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a...
