What is a Buyer Persona? (And why does it matter?)
The ultimate goal of any business is to gain customers. These customers are what build brands, share your product, and of course, make money. But how do you gain or appeal to...
6 points on how to organize and host a successful outdoor corporate event
As any experienced business leader knows corporate events can offer numerous benefits if planned and organized correctly. Looking at the matter strictly in-house, these company...
How to make a new name in an old industry
Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
Influencer marketing – how small business can get started
The advent of social media has introduced so many things that were not here about a decade ago. For instance, “selfie” is a word that came to be because of social media. But...
Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to...
Small business marketing tips that are often overlooked
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow....
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...
3 things brands should do to bring maturity to digital advertising this year
Chris Kelly, Founder, and CEO, Survata, gives insights on how to improve digital advertising in general and programmatic in particular The last year brought a reckoning to...
4 reasons your company should use native advertising
Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue...
How to protect your service business and brand It for success
It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is...
How pet celebrities make the best brand influencers
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. How about a collaboration with...
When mapping your growth don’t assume price is your big weakness
I recently accepted an invitation to sit on the Advisory Board of a local small business. I’ve been watching this enterprise since they started three years ago and have been...
Here is how to position your product as a premium brand
Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a...
Should branding begin with the product or the company’s values?
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
4 content marketing tips to boost your personal brand
Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful...