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Tag : content marketing

HomePosts Tagged "content marketing"

The truth about native advertising

David Ogilvy, famous for many quotes, said “People read what interests them, and sometimes it’s an ad”. Lauren Quaintance, head of content for Story(ation) reminds us here native advertising is nothing new… Long...

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged...

How to conduct your own SEO audit

“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure,...