How digital marketing can give small businesses an extra edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million...
10 top digital marketing trends to watch through 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were...
5 simple rules to boost your visual marketing ROI
Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better...
PPC quick wins: 4 proven tactics to outshine the competition
Last year, consumers spent $861.12 billion with online merchants in the United States alone – a jaw-dropping increase of 44.0% year over year. Compare that to a 15.1% increase...
7 local SEO best practices for WordPress websites
WordPress is a great, SEO-friendly CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings. WordPress is one of the most flexible...
Digital marketing tips for local businesses
One of the best ways to grow your business is by investing in digital marketing. Digital marketing solutions go a long way in helping you connect with potential customers and...
7 things content marketers can learn from the entertainment industry
In the entertainment industry, content is the product — and they know how to market it. Here are 7 things content marketers can learn and apply. Can you learn more about content...
10 tips for discovering what your readers really want
How can you truly tap into your readers’ needs in order to create and promote more valuable content? Find 10 tips on how to tell what readers want here. The O’Jays 1975...
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers...
Five ways to simplify your digital marketing strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms....
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Customer personas can transform seo, ppc and content marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user,...
Digital marketing tips for medical device companies
The days of leaving printed brochures out of doctor’s offices are long over. Outbound marketing techniques have been used successfully for the medical device industry for...
What is SEO content strategy? Everything you need to know
What is SEO Content Strategy? Content strategy is the piece of your marketing plan that continuously demonstrates the company as a brand and the expertise it brings to the...
How to optimize blog posts for SEO
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO...