What Does Digital Transformation Mean For Marketers?
As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and...
10 ingredients for a successful content marketing mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Content marketing is a lot like baking. While one ingredient – say...
10 visual content marketing trends for 2021
How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. Marketing today is not the same...
How to create an audience-focused content strategy that drives conversions
Content is the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert...
8 benefits of using infographics in your content strategy
Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past....
How small businesses can optimize content for better ROI
How can you be sure your content is worth the time and money you’re investing in creation and marketing? Your epic content and high traffic counts should feed your...
10 things that stop companies from publishing winning content
I’ve been around the organic search sector data for nearly a decade. I’ve spoken to agencies and clients extensively about both their marketing objectives and, behind closed...
7 habits of the most successful content marketers
Content marketing is a strategy that’s practiced by many, but perfected by few. In fact, a 2014 study found that only 9 percent of B2B marketers surveyed said that they...
4 content marketing tips to boost your personal brand
Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful...
Destination is the difference between content and content marketing
What is the difference between content and content marketing? It’s the destination you use to attract and build an audience. Everyone does content — product content,...
Is your content worth the download?
A high-quality content-marketing strategy has a lot of moving parts, and each one is essential to the success of your efforts. Considering that only 30 percent of B2B marketers...
5 strategies to capture customer attention the instant you get it
An average human attention has fallen from 12 seconds in 2000 toeight seconds in 2015. The credit goes to the mobile revolution that made our attention span shorter than that of...
How to build up your influence on social media
By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is...
7 guiding principles for branding your company with content
When most people think of branding, content isn’t usually the first thing that comes to mind. They typically think of logos, color schemes and taglines – those...
6 types of Visual Content that will help you create a Killer Content Strategy
Have you ever asked yourself “How can I make my content more visual?” No? Well, maybe you should. In this contemporary world, just about everyone has some content that...
