25 April 2019
Content is the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert...
6 September 2018
Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past....
27 April 2017
How can you be sure your content is worth the time and money you’re investing in creation and marketing? Your epic content and high traffic counts should feed your...
5 April 2017
I’ve been around the organic search sector data for nearly a decade. I’ve spoken to agencies and clients extensively about both their marketing objectives and, behind closed...
7 July 2016
Content marketing is a strategy that’s practiced by many, but perfected by few. In fact, a 2014 study found that only 9 percent of B2B marketers surveyed said that they...
2 February 2016
Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful...
21 January 2016
What is the difference between content and content marketing? It’s the destination you use to attract and build an audience. Everyone does content — product content,...
11 January 2016
A high-quality content-marketing strategy has a lot of moving parts, and each one is essential to the success of your efforts. Considering that only 30 percent of B2B marketers...
7 January 2016
An average human attention has fallen from 12 seconds in 2000 toeight seconds in 2015. The credit goes to the mobile revolution that made our attention span shorter than that of...
7 December 2015
By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is...
23 November 2015
When most people think of branding, content isn’t usually the first thing that comes to mind. They typically think of logos, color schemes and taglines – those...
27 July 2015
Have you ever asked yourself “How can I make my content more visual?” No? Well, maybe you should. In this contemporary world, just about everyone has some content that...
