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Tag : ctr

HomePosts Tagged "ctr"
elavate

9 simple & fast ways to elevate your content

Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
want-to-know

What advertisers want to know about programmatic

Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
ppc-seo

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
roi

4 most ROI-generating ad formats

We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
email-metrics

6 email metrics you have to track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. There are half a dozen key metrics that you should keep track of to...
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