6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
25 September 2018
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different...
16 August 2018
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to...
