18 February 2022
PPC allows businesses to pay only when their ad gets clicked on by an online user. Pay-Per-Click is an online advertising model that will enable marketers to display ads in the...
6 August 2021
It’s impossible to open your laptop or turn on your phone without being served various forms of digital advertising. From Google Adwords or Facebook retargeting to programmatic,...
30 July 2021
Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks. Today’s Ask an SEO question...
11 June 2021
Last year, consumers spent $861.12 billion with online merchants in the United States alone – a jaw-dropping increase of 44.0% year over year. Compare that to a 15.1% increase...
24 May 2021
WordPress is a great, SEO-friendly CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings. WordPress is one of the most flexible...
16 April 2021
How can you truly tap into your readers’ needs in order to create and promote more valuable content? Find 10 tips on how to tell what readers want here. The O’Jays 1975...
24 October 2019
Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
25 September 2018
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any...
16 August 2018
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
1 August 2018
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. Much like...
10 July 2018
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
30 March 2018
If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. There are half a dozen key metrics that you should keep track of to...