9 simple & fast ways to elevate your content
Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
How should digital ad effectiveness be measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
Why PPC and SEO need to work together
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any...
Why marketers should consider in-app advertising
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
8 ways to use content to skyrocket user engagement
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. Much like...
4 most ROI-generating ad formats
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
6 email metrics you have to track
If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. There are half a dozen key metrics that you should keep track of to...
7 key metrics for producing highly effective PPC ads
No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic,...