25 December 2015
Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as...
3 November 2015
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers’ needs through the consistent delivery of valuable...
20 August 2015
With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their...
2 June 2015
Big businesses can spend a lot of money to buy customer happiness and loyalty but small business have to work harder to give their users the best. Fortunately, smaller companies...
29 May 2015
We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According to a 2012 study from AOL and Nielsen, 27 million...
4 May 2015
Businesses can often become so focused on profit and loss, they lose sight of the fact that the best measure of their success is their customers. If you want a true assessment...
8 April 2015
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn...
18 March 2015
Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can...