Fresh content as a google ranking factor: what you need to know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Fresh content helps you rank better in...
10 ingredients for a successful content marketing mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Content marketing is a lot like baking. While one ingredient – say...
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today’s marketing technology solutions. Consumer demands are ever-evolving. It’s what makes the role of the marketer...
Three organic search opportunities for your local business
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence Local marketing has...
How to nurture your leads and create the right customer journey
Every user has their pain point, and they’re looking for products or services that can help them address that pain point. When they encounter your offer, it’s a...
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success...
A guide on changing face of digital marketing
What are the perks of being a 90’s kid? We all are witnessed the growth of a field named Augmented Reality (AR). Jurassic Park, Godzilla, and Terminator are the products of...
How to repel the wrong customers — and attract the right ones
Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as...
Avoid the one digital marketing mistake that will alienate your customers
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers’ needs through the consistent delivery of valuable...
4 Strategies that must be part of your Marketing to Customers
With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their...
13 ways to show customers you love them
Big businesses can spend a lot of money to buy customer happiness and loyalty but small business have to work harder to give their users the best. Fortunately, smaller companies...
Serve your customers custom content with these 5 Steps
We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According to a 2012 study from AOL and Nielsen, 27 million...
Tips to Help You Identify and Nurture Customers
Businesses can often become so focused on profit and loss, they lose sight of the fact that the best measure of their success is their customers. If you want a true assessment...
The best way to connect with the affluent customers you want
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn...
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can...