How to repel the wrong customers — and attract the right ones
Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as...
Avoid the one digital marketing mistake that will alienate your customers
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers’ needs through the consistent delivery of valuable...
4 Strategies that must be part of your Marketing to Customers
With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their...
13 ways to show customers you love them
Big businesses can spend a lot of money to buy customer happiness and loyalty but small business have to work harder to give their users the best. Fortunately, smaller companies...
Serve your customers custom content with these 5 Steps
We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According to a 2012 study from AOL and Nielsen, 27 million...
Tips to Help You Identify and Nurture Customers
Businesses can often become so focused on profit and loss, they lose sight of the fact that the best measure of their success is their customers. If you want a true assessment...
The best way to connect with the affluent customers you want
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn...
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can...