25 December 2015
Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as attract. This may seem counterintuitive. You...
3 November 2015
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers’ needs through the consistent delivery of valuable content. You’re browsing Facebook or...
20 August 2015
With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post...
2 June 2015
Big businesses can spend a lot of money to buy customer happiness and loyalty but small business have to work harder to give their users the best. Fortunately, smaller companies with more conservative budgets...
29 May 2015
We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According to a 2012 study from AOL and Nielsen, 27 million pieces of content are shared every day,...
