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4 tips for better display advertising during COVID-19
Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies...
6 ways business media makes money
Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
8 tips for maximizing your ROI with display advertising
The use of online ad campaigns can be a major asset in building brand awareness. Here are eight tips that will help you to maximize your ROI. WYNNEWOOD, PENNSYLVANIA, UNITED...
Benefits of digital display advertising for businesses
Digital display advertising can be really beneficial for businesses when used properly due to the fact that businesses are now able to create targeted contents for targeted...
Mobile advertising’s largest market identified as Eastern Europe
Following an annual study by the Interactive Advertising Bureau (IAB) in Europe, their research has revealed that alongside seeing a vast amount of growth in most European...
How to use display advertising for customer acquisition
Retailers using display advertising purely for branding purposes are making a mistake. Display provides an opportunity to engage in direct response advertising—that is, to get a...
Remarketing: Why you should focus on it instead of only driving new traffic
There are dozens of techniques how to gain online viewers and turn them into customers. One of which is driving traffic, such as utilizing SEO, writing irresistible headlines,...
Digital advertising continues to dominate marketing budgets
By 2022, 87 per cent of total marketing budgets will be going to digital APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social...
Why online advertising must match your inventory
A frictionless path to purchase online relies on retailers having a true view of stock within commerce solutions. Recently I saw a dress I liked on an ad on Facebook from a very...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...
Remarkable growth of digital advertising platforms market continues, exclusive data analysis reveals the key trends & market analysis
HTF MI published a new industry research that focuses on Digital Advertising Platforms market and delivers in-depth market analysis and future prospects ofGlobal Digital...
Display advertising aids UK digital publishers
LONDON: UK publishers witnessed 5.6% growth in total digital revenues in 2017 compared to 2016, with the increase largely fuelled by 27% annual revenue growth in display...
Digital advertising set to touch new heights
MUMBAI, JANUARY 4: Concerns over brand safety, fake news and a lack of transparency might have reached a boiling point in 2017, but this year, companies will continue to pump...
How well do you understand your marketing and advertising technology stack? Not well enough
Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in...
What is programmatic display advertising and why does your company need to start using it today?
You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is...