How influencer marketing tech supports campaign success
Influencers are being used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology. The life of a marketer...
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Product...
5 mistakes that can wipe out the profit of your e-commerce store
Online stores have revolutionized the way we do business. They allow companies to sell their products almost anywhere in the world and can boost small business sales by connecting...
How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
What programmatic models mean for the digital industry
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If...
How digitally native brands succeed on programmatic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sam...
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and...
5 ways to improve the conversion rate of your website
Have you invested in a website, generated lots of traffic to it, and then seen no leads or sales? One of the most important elements for the success of a business website is the...
13 practical ecommerce content marketing ideas you can get started on today
Most people that own ecommerce website would view content marketing efforts as redundant. However, that is far from true. Content marketing has many benefits, even for an...
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes....
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to...
E-commerce technologies for modern day marketers
Mastering SEO is not easy; it’s slow and competition for the top organic rank is very high. And, it won’t get any easier in 2017. As an e-commerce player, all this is hardly...
How understanding psychology can help increase ecommerce sales
There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always...
A short guide to assessing the ROI of your content marketing
Make sure you’re getting the best return on investment for your content marketing by measuring its performance. Here’s how. ClickZ’s first intelligence report on Digital...