Top 12 must-have digital marketing apps in 2021
Main Description: Look, digital marketing is in a state of change. The things that worked only a few years ago might not run as effectively in 2021. But luckily, we’ve got a...
How to evaluate site quality for link building
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. How to evaluate a site for “quality” is among the most...
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success...
Major content marketing challenges brands face in 2021 and beyond (and how to overcome them)
Marketing your product or your business isn’t easy; it has never been. Companies and brands, no matter how big or small, have been consistently competing over the ages in order...
10 visual content marketing trends for 2021
How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. Marketing today is not the same...
The rise of the ‘digital high street’: 5 ways European businesses can improve their digital presence
Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online....
How digital marketing can give small businesses an extra edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million...
10 top digital marketing trends to watch through 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were...
What are the top 10 data analysis mistakes digital marketers make?
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for. Reporting and data analysis inevitably encompass a...
How influencer marketing tech supports campaign success
Influencers are being used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology. The life of a marketer...
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Product...
5 mistakes that can wipe out the profit of your e-commerce store
Online stores have revolutionized the way we do business. They allow companies to sell their products almost anywhere in the world and can boost small business sales by connecting...
How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
What programmatic models mean for the digital industry
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If...