Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
7 compelling reasons to secure a digital marketing certification
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s...
Why brands big and small continue to fail at influencer marketing
Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses. Seventy-eight percent of marketers who used influencer marketing...
Stay ahead of the competition with these 6 content-marketing trends
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans....
5 ways to maximize Word-of-Mouth Marketing
For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this...