The power of context in improving digital media performance
Digital media is more complex and confusing than it should be. Many advertisers find it challenging to connect digital media investment with tangible improvements in business...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
5 secrets of professional SEO article writers
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though:...
4 simple steps to boost your seasonal SEO traffic
Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. SEO is essential all year long, but did you know that you should be...
12 social media audit secrets you need to know
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...
5 things to remember when writing content for websites that ranks high in a search
Content writing for websites is an artform on its own. Badly crafted writing will not get you many hits when people search for the topic you’ve written about. It takes a lot of...
5 powerful tips for SEO on a budget
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own...
Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. Traditional search has us...
How to know your audience to master your marketing campaigns
Keywords. Conversion. User Experience. Search Engine Optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and...
7 simple content writing hacks for creating awesome SEO content that Google will love
Here is a truth. If you don’t understand SEO or if you think it is quite complicated, you can relax. It isn’t complicated, once you understand that the readers and potential...
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click...
4 easy tips to improve Search Engine Optimization
Whether your company has a large digital marketing budget, or you’re a startup looking for ways to save, integrating search engine optimization strategies into your website...