2 December 2020
Digital media is more complex and confusing than it should be. Many advertisers find it challenging to connect digital media investment with tangible improvements in business...
2 July 2020
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
3 May 2019
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
22 March 2019
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though:...
6 November 2018
Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. SEO is essential all year long, but did you know that you should be...
21 August 2018
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...
26 July 2018
Content writing for websites is an artform on its own. Badly crafted writing will not get you many hits when people search for the topic you’ve written about. It takes a lot of...
20 February 2018
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own...
13 December 2016
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. Traditional search has us...
9 August 2016
Keywords. Conversion. User Experience. Search Engine Optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and...
18 April 2016
Here is a truth. If you don’t understand SEO or if you think it is quite complicated, you can relax. It isn’t complicated, once you understand that the readers and potential...
23 March 2016
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click...
9 February 2016
Whether your company has a large digital marketing budget, or you’re a startup looking for ways to save, integrating search engine optimization strategies into your website...